Highlights
New Season
NEW from Kids II!
NEW from Kids II!
New Season
Additions to MAM Range!
Additions to MAM Range!
New Season
NEW! Roald Dahl Range!
NEW! Roald Dahl Range!
New Season
Additions to Barbie Range!
Additions to Barbie Range!
New Season
Miffy Range Expanded!
Miffy Range Expanded!
New Season
Additions to Lamaze Range!
Additions to Lamaze Range!
New Season
Additions to Bing Range!
Additions to Bing Range!
New Season
Brand New Lines from Mothercare!
Brand New Lines from Mothercare!
New Season
Blaze and the Monster Machines are Ready to Race!
Blaze and the Monster Machines are Ready to Race!
New Season
Let the Force Be With You…..
Let the Force Be With You…..
New Season
Disney Pixar - The Good Dinosaur Movie
Disney Pixar - The Good Dinosaur Movie
New Season
NEW Arrivals from Suncrest and FunToSee!
NEW Arrivals from Suncrest and FunToSee!
New Season
Halilit Musical Sets Range Expanded
Halilit Musical Sets Range Expanded
New Season
NEW Silvercloud Blankets
NEW Silvercloud Blankets
catalogue
Digital Catalogue / E-Catalogues
Blog
NEW MAM Teething Friends - Made from Sustainable Latex!
Blog
The Good Dinosaur: Check Out Pixar's Prehistoric Release!
Blog
FunToSee Wall Stickers - Makes Decorating Fun
Blog
The Force Is Strong In These Plush Toys...
Blog
Coleen Rooney - Lamaze's New Ambassador
Blog
Welcome to 2016! Check Out What's Coming Soon!
Blog
Wholesaler Spotlight on Milton: Interview with Christine Dugendre
Blog
Prima Awards 2016 Shortlist
Blog
Wholesaler Spotlight on Beaba: Interview with Marie Colombet
Blog
New Arrivals from Kids II!
Blog
Great Bathtime Activity Toys from TOMY!
Blog
Wholesaler Spotlight on Lamaze: What Makes These Toys So Beneficial?
Blog
Category Spotlight: Linkable Loop Toys
Blog
Category Spotlight: Entertainers
  • Welcome
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  • Baby Brands

As the UK's leading, multi-award winning baby and nursery wholesaler, Baby Brands Direct is dedicated to sourcing and distributing only the best baby products to independent retailers within the UK and across the globe. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare.

We stock some of the world's biggest brands including Mattel and Philips Avent, as well as innovative and niche brands including Beaba and Milton, all alongside quintessential UK luxury brand Little Bird Told Me - all at competitive trade prices, with further bulk discounts and offers available.

At the heart of our ethos is commitment to good business practice; personal care and strengthening relationships for the better of our customers. The sooner you Register with us & start trading, the sooner you can access the best brands for the absolute best prices and we can issue you with your free loyalty credit!

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