About Us
Who We Are and What We Do!
Thank you for choosing Baby Brands Direct. We aim to be the best wholesaler in the industry by offering you an excellent service, brilliant product range and an on-line system which makes placing orders quick and simple. With our reference catalogue and quick order form it couldn’t be easier to shop with us. If you are a new customer, here is a quick guide to help you get started and to help you get to know all of the great things we offer you - keeping us ahead of the competition!
Our TOP TEN Reasons to Use Us!
- Our prices are the same as buying direct from the manufacturer.
- You can mix and match what you buy from the 70 + brands, and 1000's of products held in stock, therefore only buying what you need when you need it, ensuring cash is not held up in products you do not want.
- No minimum order value. Minimum carriage paid only £200. Pay at check out, so you don’t have to worry about unpaid invoices.
- We stock all the big brands. Many of which are exclusive to us, which means you cannot buy them from any other wholesaler. To see our whole range, go to our brands page.
- You can access trade prices and order goods on-line with log in details, allowing you to show your customers items you may not wish to stock without disclosing our prices. You can order most goods in for next working day delivery to your or your customers address using our drop ship service. Ideal on larger or more expensive items you don’t have space for.
- We have a loyalty scheme, so at the end of 1 year’s trade we give you back a reward to spend with us, depending on how much you spend. More details on this scheme available when you log in.
- We have regular special offers and discounts, enabling you to compete with high street chains.
- You can manage your account on-line, view the order status and print your own invoices
- You can view product video demonstrations for some products on-line. See a full list below.
- We support retailers who have their own shop premises and do not support ebayers or amazon sellers.
All that wrapped up with a great customer service team means we have everything you need plus so much more!

Look at all the Great Stuff We Offer You!
The Loyalty Scheme - Stay Loyal, get £££'s to spend!
We decided to introduce the loyalty scheme as a way of rewarding you, our loyal customers, for consolidating your buying whilst still enabling you the freedom to select products of interest. You will automatically become a member with your first on-line order placement and this will mark the start of your year with us. On your annual anniversary with us, you will receive free credit on account to spend on any products in our range. For full details on our loyalty shceme along with details on how much you can earn in your first year, please register with us and log in.
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On-line Voucher Codes to Spend
We will regularly email you some special offer voucher codes to enter at check out. These can offer some great discounts off your favourite brands which you can either keep as profit or pass on to your customers!
Special Offers and Discounts
We also regularly put items on special offer or sale. Products include discontinued products but also some best selling products that we have bought at a special price, so it is worth checking out our sale page regularly! But hurry, many of these special offers are only while stocks last, and with up to 50% OFF some top name brands, this may not be long!
All the Best High Street Brands Names Held In Stock!
Our buyers are working hard to bring you the biggest names in the industry. We sell at the same price they do, so buying from us means you can buy a little bit of everything without having to spend your entire budget in one place, and with a minimum carriage paid order at only £200, that's great news for you! We are also very proud to be exclusive wholesale distributors for some of the top names in the nursery business, including Baby Einstein, Bamba, Beaba, Braun Breastvest, Brevi, Bright Starts, Cuski, Esprit, Having a Ball, Hello Kitty, Kids Line, La Jobi, Lindam, Little Bird Told Me, Milton, Munchkin, Obaby, Oball, Vicks, Yoomi and preferred suppliers for top names brands like Fisher Price.
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Keeping You Informed and Up To Date
On-line Product Demonstrations
Amongst our other attributes we have also introduced on-line video demonstrations for some products! This amazing new technology means you can get to know the products even better at your leisure and follow their functions and sounds! These audio and video clips can also be shown to your customers in store and help obtain a real feel for the products before you buy!
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Stay Up To Date On-line
We understand that information is important. Just log in to access our 3 information pages designed to keep you up to date on all that’s going on. We have a News section which keeps you up to date on the latest brand and nursery industry news, a What's New Page where we post all the latest product additions so you can find them quickly and our Stock Updates Page will keep you up to date on any stock issues we have from suppliers (log in access required).
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Keeping You Informed
In addition to our news section, we will also send you out regular emails keeping you up to date on all our new products, awards and special offers.
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The Best Technology
We want to ensure all our valued customers can get the information they need easily. With this in mind, we picture as many pictures of the products as we can along with a detailed description. In addition, we feature many product video demonstrations to help you get to know how the products works, enabling you to sell the product with confidence to the end consumer.

Here's How to Get Started
Did You Know You Can Browse and Buy On-line?
Our website is user friendly and packed full of great products for independent retailers to be able to buy on-line for next day delivery (UK mainland). It’s quick and simple to order, saving you a lot of time and hassle! You can also manage your orders, view and print your invoices, credit notes and statements as well as update and manage your account details. Simply register on-line, log in and start shopping.........
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Register with us
Registration is mandatory and quick and simple to do on-line. Once your account has been authorised our sales department will send you an email explaining how you can now log in, access your account and order on-line.
Read our Terms and Conditions
It is important that you take 5 minutes to read and understand our terms and conditions. These are available online and you may find it answers many questions you have - especially about our drop ship service and when carriage costs are applied.
Start Shopping! Now comes the fun bit!
You can place an order with us in many different ways, including by phone, fax, email, post or on-line. If you need help, just call us on 0845 370 8370 and we will be happy to help. For more detailed information on how to shop on-line with us, click here.
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Payment / Dispatch
All orders are proforma hence goods will only be dispatched once payment has cleared. Payment can be made at check out on-line by credit/debit card or you can pay by PayPal. You can also pay by cheque or make a payment by bank transfer (our bank details can be found online). All orders are dispatched urgently and for those orders placed online you will receive an e-mail confirmation of goods sent to you. As goods are sent on a 24 hour service (Mon-Fri) so you should receive your goods the following day if orders are placed by 2pm.
Drop Shipping
We recommend you use this service for high value items you sell for which you have limited or no stock or that you want us to deliver directly to your customer. Drop shipping is great way to increase the number of high value products you sell without having to outlay your entire budget on stock. Please ensure you read our drop ship terms and conditions so you are aware of the restrictions we apply and how you can make the most of this service.

Feedback
We want to be the best in the business, and always do our best to offer you an excellent service along side a great range of best selling high street brands. We welcome feedback on how we can improve our service, and always welcome product recommendations, so let us know if we are not stocking something and if we can, we will aim to stock it!
Finally, if you think we are offering a great service, then we would love to hear from you, so please leave feedback. If we are doing something well, it is always good to hear!

