Baby Brands Direct is very proud to have within its portfolio of brands available to retailers the Fisher-Price toy brand. The brand has its heritage of quality and trusted products dating back to the 1930s and now more recently for 3 consecutive years has outshone tough competition to be named Best Baby Toy Brand at the 2017 Tommy’s Awards!
More than 36,000 parents voted for the brands they think have gone above and beyond to be baby and parent-friendly, with Fisher-Price taking the top prize in the category. All winners were announced at the awards ceremony at the Landmark Hotel, London presented by celebrity mummy blogger and Mother of the Year winner Giovanna Fletcher.
Wendy Hill, Director of Brand Activation at Mattel UK, said: “This is a wonderful accolade for us to receive for the third year running and we are very proud to be acknowledged for making parents lives easier its certainly something that we strive for in our products. We would like to thank everyone that voted for us and we will continue to strive to help make a difference to parents.”
The Tommy’s Awards, now in its 22nd year, is the largest charity to provide funding into research about the causes of miscarriage, stillbirth and premature birth, while also providing support for parents-to-be.
Approximately 200 product lines including Fisher-Price from Parent company Mattel are available to purchase from Baby Brands Direct by retailers operating in the nursery industry. Registered accounts can access trade prices, purchase in single units or take advance of volume prices. All accounts can benefit from loyalty credit and UK stores additionally from next day delivery.