It’s been a terrifically exciting time at Baby Brands Direct with continuous growth of new brand and product releases and fantastic new online facilities all made possible by the positive support and encouragement we have had from the independents and brand leaders. So Thank-You!
The most recent development is our BLOG which we hope will be an ideal platform to unite our brand manufacturers directly with our retailers promoting real brand and product values and understanding. Each week one of our brands will have the spot light and be invited to post some thoughts of their choice onto our blog and everyone is invited to share their comments and or questions and for those that are more social media inclined you can Tweet, give a Facebook ‘Like’ and Google ‘+1’.
We have also been dedicated to sourcing quality sought after brands that don’t succumb to supplying…. ‘You know who!’ The fabulous French brand Beaba is one of those who has seriously protected its market positioning and ensured its products are only seen and sold through knowledgeable and respectable retailers. As you know they are the originators of the World Famous Baby Cook which is an icon in itself for innovation and quality with its patented steam technology and compact design. The brand also offers an extensive range of recipe books, food and milk storage solutions, glass design bottles, booster seats, change bags, baby grooming and potty training. One of the more recent additions to the range is the ‘Bib Expresso Instantaneous,’ which is an ingenious and super stylish 3 part patented devise that heats water to precisely 37’C in just 30seconds making milk preparation possible with just one hand! It also has a detachable microwave bottle steriliser which when not in use is a smart 3 bottle storage compartment and it also houses a bottle/ food jar heater. It goes without saying that we are delighted to be the exclusive UK wholesaler to the independents of the Beaba range and pleased to be able to offer this range with supporting video clip demonstrations of the products and great POS support.
Early this year we all saw the launch of the BBC3 documentary, ‘Is Breast Best?’ which highlighted the fears of young women today of breast feeding in public. ‘breastvest’, another exclusive brand to Baby Brands Direct, has been seen as a great solution to this and hailed by some Mums as ‘honestly the best baby purchase I’ve ever made. I can’t imagine how I ever fed the first two with confidence in public.’ The breastvest is a simple but revolutionary piece of underwear which scoops just below the nursing bra and is held in place by specially designed straps, comfortably covering Mum’s postnatal tummy whilst offering a comfortable layer of support and modesty. breastvest makes any top a breastfeeding top and means Mums can feed with body confidence whenever, wherever – and wearing whatever – they want. The brand achieved a great review on ITV’s ‘The Morning’; has had recent air time on ‘Real Radio’ during national Breastfeeding Week and benefits from great social media reviews in addition to awards and regular coverage in consumer magazines. We believe this is a great brand for independents to connect and gain the loyalty of consumers with.
The most recent brand to join our portfolio of exclusive brands to the independents is the aspirational, innovative and premium wheeled goods brand, I’Coo. Synonymous with luxury and style it is made from the finest materials and has all the features and more that you would expect such as MP3 connectivity, built in speakers, LED lights, the ultimate in suspension systems and compact enough when folded to fit into a Smart car! The I’Coo brand offers healthy margins to its stockist stemming from its well-protected and controlled distribution into very select stores ensuring price stability. The range consists of the Pluto, Primo Travel System and Pii Travel System, the former of which is available in 6 vibrant colours featuring an extra-large seat, chrome finish handles and lockable 360’ pirouette wheels to take any curve and uneven roadway smoothly. The Primo is all about next generation compatibility and trendsetting with its LED lights, MP3 player connectivity and built in speakers, adjustable front and backrest, suspension to each wheel, and lockable front wheels. The add on accessories are made to equal status including the ‘Snoog’ foot muff with its luxurious, cuddly fleece, thick padded lining making it the type of product you really wish they made in adult size! The Pii Travel System drips in desirability with its lightweight sturdy aluminium chassis, its outer fabric embellished with leatherette and internal white padded lining giving subtle visibility of the built in MP3 speakers. The high tech shock absorption system on the central strut and front wheel, one touch brake, 5 point safety harness, extendable handle and front safety bar are all an added bonus. Baby Brands Direct believe the I’Coo range is ideal for the Independents, not only as the products offer various points of difference and style compared to mass produced prams but as the brand benefits from the experienced manufacturer Hauck, select distribution channels and considerable marketing support.
We hope our loyal customers will take advantage of our new exclusive ranges and that if you have not experienced our service yet you will do so soon! Please register with us to find out more about our services including, next day delivery with tracking numbers for one hour delivery time slots, stock updates, news page, new products page, video clip product demonstrations, exclusive promotions, full account control features including self-printing of invoices, statements, detailed account activity, information on order status and our new interactive Blog.