Baby Brands Direct are delighted to share in the news that Tommee Tippee has been awarded Consumer Superbrands status for 2017. This follows the release of the latest results of the long-running annual survey, which has been identifying the UK’s leading brands since 1995. The process, managed by The Centre for Brand Analysis (TCBA), questioned 2,500 British adults who assessed just over 1,500 brands. Consumers judged the brands on three key criteria: quality, reliability and distinction.
Tommee Tippee Head of UK Marketing, Kiera Day comments, “We’re delighted to achieve Consumer Superbrand status for2017. As Britain’s best baby brand, we have developed a range of products to make life easier for parents. The Superbrand is a prestigious award and we’re thrilled to be counted among the UK’s strongest and most trusted consumer brands.”
Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Consumer Superbrands Council said, “In uncertain times people turn to brands they trust, brands they can be reassured will deliver on any promises made. This perceived reliability, coupled with quality and distinction, are the factors the public considered when voting on which brands they deem Superbrands. Outperforming so many other contenders and achieving this status is affirmation of a brand’s credentials and testament to the positive reputation it enjoys among a comprehensive group of British consumers across all regions, ages and social groups”.
The annual Consumer Superbrands survey is independently administered by The Centre for Brand Analysis (TCBA). Brands do not apply or pay to be considered; rather, the selection process is conducted via extensive research of consumer brands operating in the UK including thousands of brands which are then shortlisted to just over 1,500 brands. This shortlist was scored by two separate groups of voters: the independent and voluntary Expert Council, comprising 31 senior industry figures, a nationally representative sample of 2,500 British adults.
‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’
In addition, the voters were asked to judge brands against the following three factors:
- Quality. Does the brand provide quality products and services?
- Reliability. Can the brand be trusted to deliver consistently?
- Distinction. Is it well known in its sector and suitably different from its rivals?
It is of huge significance that Tommee Tippee has been independently recognised and attributed with such a prestigious accolade. Reinforcing the successful achievement of the Brand’s ethos through those critical factors of quality, reliability and innovative distinction in an market sector particularly sensitive to these attributes.
Baby Brands Direct is a very proud distributor of Tommee Tippee baby products to the independent trade sector. The Company stocks almost every line manufactured by the brand in its UK distribution centre and an introduction to the services available can be seen in the short video clip below.