Annabel Karmel
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Annabel Karmel is a leading expert on baby food with a range of recipe books, TV appearances and apps. A Mother of three, she has raised the standard and quality of baby food since her efforts began to revolutionise the way in which it was viewed and prepared in the early 1990s. Her success and determination to educate combined with her consistent values, commitment and creativity to healthy food for babies, has led her to developing her own range of organic food, baby food preparation equipment and weaning products.

Her feeding range is stocked in all major supermarkets, while some of her best-selling weaning products are available for wholesale at Baby Brands Direct. The Mumpreneur brings simple but essential products in food preparation and storage to the industry; allowing parents to blend, mash, store and freeze fresh foods into tasty and easily digestible mouthfuls. She also provides free weaning advice on her website and offers an exceptional app with 220 of her most popular recipes.

Annabel Karmel’s drive and determination to create inciting baby food recipes originated from her desire to ensure her fussy eater son Nicholas ate food and was healthy. Having tragically lost her first born child to a rare viral infection, her fear for her son’s well-being was heighted. She then started to share her successful concoctions at playgroup to ensure more babies were interested in food and receiving a similar variety of nutrients. A rarity at the time, the recipes for babies were so empowering to parents that she then went on to published her first book in 1991.
 
The original book, The Complete Baby and Toddler Meal Planner, now in its fourth edition is one of the UK’s Bestselling nonfiction books and the number one bestselling book on feeding children. She has also gone on to publish 37 other works and sell over 4mn copies in more than 20 languages. She was awarded an MBE in the Queen’s Birthday Honours in 2006 for her ‘outstanding work in the field of child nutrition’, and was presented with a Lifetime Achievement Award at the Mother and Baby Awards in 2009.
 

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Annabel Karmel, a lady held in high esteem for her genuine and passionate contribution to baby food has created her own brand as a result of the success gained from her books and publications. A well-recognised figure and respected authority, her branded range of food preparation and weaning products carry her instant endorsement and follow through success as they complement her best-selling recipes. Wholesaler, Baby Brands Direct is keen to distribute these baby and toddler weaning products to independent nursery retailers and pharmacists, who often have unique contact with new parents.

Retailers can offer the Masher and Bowl Kit, that is perfect for preparing fresh food quickly and that won Gold in the Best Weaning Product category at the Loved By Parents Awards in 2014. Prepared food can also be stored in clever Stackable Sealed Pots in the fridge or, for longer term use the Food Cube Tray will store individual food portions in the freezer for up to 8 weeks. Parents can pop out and use when required, without having to defrost large quantities of prepared food. Everyone's favourite the Mini Ice Lolly Set, is ideal for making delicious lollies from puréed fresh fruit and pure fruit juice. These are all excellent baby product choices to promote and encourage well-being.