Baby Einstein offers a wide range of developmentally appropriate products for babies and toddlers. What makes Baby Einstein products unlike any other is that they are created from a baby's point-of-view and incorporate a unique combination of real world objects, music, art, language, poetry and nature — providing you an opportunity to introduce your baby to the world around them in playful and enriching ways. Baby Einstein products are specifically designed to promote discovery and inspire new ways for parents and babies to interact in age and developmentally appropriate ways.
Scott Dale, International Sales at Kids II said, “We are delighted to have Baby Brands Direct exclusively distributing Bright Starts and Baby Einstein into the UK independent market. Their modern and efficient service and excellent customer service provides an excellent match with Kids II and we look forward to growing a successful partnership together.”
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Company Philosophy
Over a decade ago, Baby Einstein was founded by Julie Clark, a mom who wanted to share her love of humanities with her baby. Her intent was to create products that offered interactive experiences for her and her daughter to discover the world together. While Baby Einstein has grown over the years, this same philosophy is at the heart of everything that we do. All of our products are designed to encourage discovery and inspire new ways for parents and little ones to interact.
Baby Einstein offers a wide range of developmentally appropriate products for babies and toddlers. What makes Baby Einstein products unlike any other is that they are created from a baby's point-of-view and incorporate a unique combination of real world objects, music, art, language, poetry and nature — providing you an opportunity to introduce your baby to the world around them in playful and enriching ways. This simple principle is the foundation for The Baby Einstein Company and its products.
- A trusted resource for parents
- A collection of age appropriate products
- Designed to inspire shared moments of discovery
- A way to introduce babies to the real world around them
- Designed from a baby's point of view
- The brand created by a mom for moms
- Click here to learn more about Baby Einstein
Big ideas for little people by Kids II
Baby Einstein is brought to the market by At Kids II who take pride in their entrepreneurial spirit and long history of innovation. From the simple idea that started their company to the full line of baby toys and gear that they boast today, they’ve been coming up with big ideas for little people for over 40 years. And, most importantly, they’ve put those ideas into motion and into the hands of mums and dads who deserve the very best for their children.
They’re committed to upholding their tradition of pioneering thought and products, always believing there’s a new way to make babies smile just waiting to be invented. And that even timeless favorites can be improved.
They have the opportunity to enhance the daily lives of millions of families around the world and they’re determined to make the most of it. After all, their employees have over 250 kids of their own!