Bright Starts puts baby first! Smart, fresh solutions for parents deliver on the promise to delight baby. With a growing portfolio of over 100 innovative activity centers, play gyms, bouncers, swings and toys, Bright Starts products guarantee a good time – for babies AND their parents.
Backed by awards from numerous leading industry and consumer organizations, Bright Starts products are infused with the perfect combination of clever and engaging features, designed to spark smiles and laughter. Inspire confidence and curiosity in your baby with Bright Starts! Bright Starts is a registered Trademark of Kids II, Inc. Bright Starts is exclusively distributed in the UK by Baby Brands Direct.
Scott Dale, International Sales at Kids II said, “We are delighted to have Baby Brands Direct exclusively distributing Bright Starts and Baby Einstein into the UK independent market. Their modern and efficient service and excellent customer service provides an excellent match with Kids II and we look forward to growing a successful partnership together.”
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Pretty in Pink Collection
Pink is in! The Pretty in Pink Collection puts a fresh spin on being girly. Sweet characters and colors make these adorable toys and gear a must have!
Inspired by current trends, the Pretty in Pink collection of products is a fun approach for baby girl! Plus a portion of the proceeds from this collection support breast cancer research and awareness. Providing the little girls of today a brighter tomorrow.
Comfort & Harmony
The Comfort & Harmony Collection is designed to exceed baby’s comfort needs while appealing to mom’s sense of style.
A complete system designed with full-body recline position, ergonomic cradling seat, and soft touch fabrics keep baby supremely soothed and happy. Made with a soft touch – ultimate comfort design at every touch point!
Big ideas for little people by Kids II
These brands are brought to the market by At Kids II who take pride in their entrepreneurial spirit and long history of innovation. From the simple idea that started their company to the full line of baby toys and gear that they boast today, they’ve been coming up with big ideas for little people for over 40 years. And, most importantly, they’ve put those ideas into motion and into the hands of mums and dads who deserve the very best for their children.
They’re committed to upholding their tradition of pioneering thought and products, always believing there’s a new way to make babies smile just waiting to be invented. And that even timeless favorites can be improved.
They have the opportunity to enhance the daily lives of millions of families around the world and they’re determined to make the most of it. After all, their employees have over 250 kids of their own!