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A Bumbo is manufactured every 4 seconds from its state of the art, self-contained, South African plant. A product created when a loving Grandfather wanted to support his Grandson’s desire to look around and engage with his surroundings from a stable, upright position, when unable to support himself. It was in 1996, that inventor and toolmaker, Johan Buitendach put together a prototype made from polystyrene. He cut out a freestanding seat with a circular design, featuring leg mouldings, a gently rounded crotch bar, a backrest and side handles; placed on the floor, Grandson, Daniëll could sit perfectly upright.

The Company was established in 2001 and the prototype was refined and production moved forward using moulded polyurethane; a material that is used for nonflexible, high resilience foam seating. A passionate and successful brand, it has won awards for its innovation, design and engineering, through to being credited ‘Baby product of the Year,’ Netherlands, 2003. Its continued demand has seen it grow to a distribution network of over 120 countries which in the UK is supplied by Baby Brands Direct.

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Bumbo states, ‘Our products solve every day parenting challenges, while encouraging child exploration, parent and child interaction and quality family time.’ The colours and branding chosen reflect the modern, fun and creative nature of encouraging child exploration. Baby Brands Direct wholesales this award winning, practical range that fulfils a staple consumer baby product requirement. Endorsed globally by paediatricians and orthopaedics it is often found, not only at home, but commonly supplied into children’s homes, day care facilities, crèches and hospitals.