Comfort & Harmony
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The Comfort & Harmony Collection is designed to exceed baby's comfort needs while appealing to mom's sense of style. It forms one of the premium brands housed within the portfolio of nursery brands owned by global US giant, Kids II. As a growing company, delivering continued increased market share, it is benefiting from significant leaps in consumer awareness and trust.

The Comfort & Harmony nursery products are ideal for stores looking for slightly more luxurious staple items. For example their baby bouncers, that make up approximately 30% of Bright Starts overall sales, vibrate, sing and soothe baby, within a padded, plush cradle that feature a removable head support.

A spokesperson for the Company says, ‘Everything we do at Comfort and Harmony comes down to two things: Your baby and You. Your time together is so precious and so fleeting, that we want both of you to get the most from every moment.’ Baby Brands Direct is the appointed UK supplier of this brand to independent retailers.

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David Vandermeersch National Account Manager at KidsII comments, “At Comfort & Harmony, we want parents to get the most from ever fleeting moments with their baby. Our products are designed to create comfy and nurturing environments. Think: luxury soft fabrics, lovable characters, trendy patterns, and ergonomic designs. Independent retailers can become stockists of the brand through our nominated, sole UK wholesale supplier, Baby Brands Direct; offering next day delivery and loyalty credit.”