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A brand well known for its patented anti-colic feeding bottles, it was founded in 1996 by a doctor and is today the third biggest UK baby bottle brand. The icon blue tube that can be seen through the bottles is an internal vent system that through minimising oxygen in the milk helps to preserve vitamins C, A, and E. The award winning system that is the only brand world-wide to feature this concept provides a vacuum-free feeding experience similar to breastfeeding. This positive pressure eliminates air bubbles in the milk hence helping to reduce colic, spit-up, burping and gas.

The success of the company can be seen by its market share, consumer awareness and trust, alongside its history of award winning success. The Company won the prestigious ‘Moms’ Picks’ award for the best baby bottles in 2015 and have continuously won the ‘American Best Baby Award’ for the last 11 years in a row! Baby Brands Direct wholesales the full UK Dr Brown’s range of baby feeding products directly to nursery and pharmacy stores.

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Dr. Brown’s is dedicated to promoting good health in mothers and their babies, whilst using the best technology-driven products available, they state their mission as being ‘to bring happiness to babies, helping their development through their early years.’ They support Mother’s choices and say, ‘Whether your baby is fed on expressed breast milk or infant formula, you will be amazed by the results’.

It is estimated that 20% of all babies suffer from colic and will look to their local retailers including pharmacies and baby nursery store specialists for a solution. As a result, specialist distributor to independent stores, Baby Brands Direct supply Dr. Brown’s feeding equipment to trade with next day delivery and no MOV.