US infant and toddler nursery giant, Kids II is always looking for a better way to be the best. Selling more than 22.8 million items and launching 100 new products a year, they take pride in their entrepreneurial spirit and history of innovation. Founded in 1969, CEO Ryan Gunnigle, heads one of the world’s fastest growing companies with a turnover of approximately $300million, 500 staff, 14 offices worldwide, 400 products in its portfolio and over a 100 product awards.
The company’s umbrella includes the design, manufacture and global distribution of nursery brands Baby Einstein, Bright Starts, Oball, Taggies and Comfort and Harmony. In addition, they have the licence to apply the Disney Baby artwork to a select line of Bright Starts products. Baby Brands Direct was appointed the sole UK wholesaler in 2010 to supply the independent trade with these brands. Together, they offer retailers a wholesome selection of baby and nursery products across a number of categories at a variety of tailored price points, functionality and themes.