The Lamaze Infant Development System is the categorisation created by Lamaze, to group the design and development of its products. It is a three step model based on behavioural growth, the first being ‘awakening the senses’, the second ‘exploring and experimenting’ and the third ‘moving and doing’. The baby products are also designed in conjunction with child development specialists Dr. J Singer and Dr. Dorothy Singer; psychologists at Yale University.
Lamaze has a strong history of creating a wide ranging selection of engaging, baby friendly products, promoting development in young children, whilst preserving their philosophy of healthy parenting. A highly successful baby brand, it was acquired in 2011 from RC2 by Takara Tomy. The brand has been distributed by Baby Brands Direct since 2010 and provides retailers with a colourful selection of quality soft toys that take baby through key developmental stages including engaging vision, auditory and motor skills from cot to toddler and beyond.