Miffy is a small female rabbit from a series of picture books drawn and written by Dutch artist Dick Bruna. Miffy's original Dutch name is Nijntje which stems from a toddler's pronunciation of the word "konijntje" meaning "little rabbit".
The first Miffy book was produced in 1955, and almost 30 others have followed. In total they have sold over 85 million copies, and inspired a television series as well toys featuring the character.