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Mothercare plc is listed on the London Stock Exchange and attracts a turnover of approximately £750mn per annum and employs around 6,000 personnel. It specialises in products for expectant mothers and textile products for babies and children up to 8 years of age. The Company has a sound heritage dating back to 1961 when it was founded by Selim Zilkha and Sir James Goldsmith who at the time bought out a nursery furniture chain of 50 stores and expanded it to 400 stores in the ensuing 20years. In 2007 Mothercare bought the Early Learning Centre (ELC) chain for £85 million and also launched Gurgle, a pregnancy and parenting social networking website.

Mothercare sees huge opportunity for independent retailers to benefit from stocking their globally renowned brands particularly as they move away from having a High Street presence; hence the 2014 appointment of specialist multi-award winning distributor, Baby Brands Direct to service this. The brand is pioneering and understands parenting, empathically stating, “at Mothercare we understand that parenting can be a wonderful, frustrating, hilarious, exhausting and rewarding time.”

Mothercare Categories

The retailer of products for mothers-to-be, babies and children is a UK household name and internationally acclaimed. Over the years Mothercare has established and perfected their manufacturing of a range of products with quality and safety assurance, optimal designs, marketing and pricing. They also offer a huge wealth of free information to consumers ensuring their authority on the subject matter of parenting and developing trust in their brand.

They are now changing their business model from retailer to brand and creating the opportunity for their products to be obtained within different destination environments including pharmacy and nursery specialist stores. This is great opportunity for independents to stock and associate their store with the world’s famed Mothercare logo and to profit from the knowledge and infrastructure the brand offers it. Supply is exclusively available from wholesaler Baby Brands Direct and includes nursery categories of furniture, home furnishings, bedding, feeding, bathing, travel equipment and toys.