Rainbow Designs was established in 1971 and specialises in producing high quality soft toys and children's gifts. Their range includes the ever popular classic Peter Rabbit series, the popular Hungry caterpillar and adorably Miffy! Baby Brands Direct offers a wide range of Rainbow toys and gifts on an exclusive wholesale basis to the independent nursery retail sector.
High quality product design is of the greatest importance to Rainbow Designs and they use their extensive experience within the gift industry to continually produce a range of toys that retailers have come to love. Rainbow Designs ensure that the products produced meet the demands of the marketplace, reflecting current trends in design and materials whilst retaining the classic essence of their character portfolio.
Zara Grindrod, Director of Sales at Rainbow Designs said, “Baby Brands Direct will offer a comprehensive, professional and highly effective distribution channel for Rainbow Designs’ licensed classic character baby toys and gifts. We are delighted to now have an exclusive nursery wholesale partnership with Baby Brands Direct and we are confident their prestigious portfolio of high profile brands and exceptional industry know-how makes for a highly successful and long-lasting partnership.”