Rainbow Designs

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Rainbow Designs was established in 1971 and specialises in producing high quality soft toys and children's gifts. Their range includes the ever popular classic Peter Rabbit series, the popular Hungry caterpillar and adorably Miffy! Baby Brands Direct offers a wide range of Rainbow toys and gifts on an exclusive wholesale basis to the independent nursery retail sector.

High quality product design is of the greatest importance to Rainbow Designs and they use their extensive experience within the gift industry to continually produce a range of toys that retailers have come to love. Rainbow Designs ensure that the products produced meet the demands of the marketplace, reflecting current trends in design and materials whilst retaining the classic essence of their character portfolio.

Zara Grindrod, Director of Sales at Rainbow Designs said, “Baby Brands Direct will offer a comprehensive, professional and highly effective distribution channel for Rainbow Designs’ licensed classic character baby toys and gifts. We are delighted to now have an exclusive nursery wholesale partnership with Baby Brands Direct and we are confident their prestigious portfolio of high profile brands and exceptional industry know-how makes for a highly successful and long-lasting partnership.”

rainbow designs

Books & Journals

VAT Free

Rainbow Designs Peter Rabbit My First Year Book

Rainbow Designs Peter Rabbit My First Year Book

BXP-BOK01

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Rainbow Designs The Very Hungry Caterpillar Very Special Baby Record Book

Rainbow Designs The Very Hungry Caterpillar Very Special Baby Record Book

HCP-BOK01

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Rainbow Designs Winnie the Pooh Baby Days Record Book

Rainbow Designs Winnie the Pooh Baby Days Record Book

WTP-BOK01

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VAT Free

Rainbow Designs Peter Rabbit Finger Puppet Book

Rainbow Designs Peter Rabbit Finger Puppet Book

BXP-BOK03

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VAT Free

Rainbow Designs Peter Rabbit Buggy Buddy

Rainbow Designs Peter Rabbit Buggy Buddy

BXP-BOK04

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VAT Free

Rainbow Designs The Tale of Peter Rabbit

Rainbow Designs The Tale of Peter Rabbit

BXP-BOK02

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VAT Free

Rainbow Designs Peter Rabbit Book - Tickle Tickle Peter

Rainbow Designs Peter Rabbit Book - Tickle Tickle Peter

BXP-BOK05

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VAT Free

The Gruffalo Original Story Book Paperback

The Gruffalo Original Story Book Paperback

GFO-BOK01

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VAT Free

Rainbow Designs Elmer Story Book Paperback

Rainbow Designs Elmer Story Book Paperback

ELM-BOK01

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Soothers, Teethers & Oral Care

Rainbow Designs The Very Hungry Caterpillar Teether Rattle

Rainbow Designs The Very Hungry Caterpillar Teether Rattle

HCP-TOY03

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Rainbow Designs The Hungry Caterpillar Attachable Ring Rattle

Rainbow Designs The Hungry Caterpillar Attachable Ring Rattle

HCP-TOY07

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Rainbow Designs Very Hungry Catterpillar Squeaker Teether Rattle Stick

Rainbow Designs Very Hungry Catterpillar Squeaker Teether Rattle Stick

HCP-TOY08

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Plush Toys & Activities

Rainbow Designs Peter Rabbit & Jemima Puddleduck Ring Rattles

Rainbow Designs Peter Rabbit & Jemima Puddleduck Ring Rattles

BXP-TOY02

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Rainbow Designs Peter Rabbit Plush and Wood Pull Along

Rainbow Designs Peter Rabbit Plush and Wood Pull Along

BXP-TOY10

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Rainbow Designs Peter Rabbit & Jemima Puddleduck Bean Rattles

Rainbow Designs Peter Rabbit & Jemima Puddleduck Bean Rattles

BXP-TOY01

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Rainbow Designs Miffy Little Star Loop Rattle

Rainbow Designs Miffy Little Star Loop Rattle

MFY-TOY01

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Rainbow Designs Miffy Little Star Bean Rattle

Rainbow Designs Miffy Little Star Bean Rattle

MFY-TOY02

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Rainbow Designs My First Peter Rabbit

Rainbow Designs My First Peter Rabbit

BXP-TOY03

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Rainbow Designs My First Jemima Puddle Duck

Rainbow Designs My First Jemima Puddle Duck

BXP-TOY04

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Rainbow Designs Classic Cuddly Peter Rabbit

Rainbow Designs Classic Cuddly Peter Rabbit

BXP-TOY07

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Rainbow Designs Peter Rabbit Jack in the Box

Rainbow Designs Peter Rabbit Jack in the Box

BXP-TOY11

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Rainbow Designs Signature Jemima Puddle Duck

Rainbow Designs Signature Jemima Puddle Duck

BXP-TOY19

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Rainbow Designs Baby Rattle Dolls Bitsy Bundle

Rainbow Designs Baby Rattle Dolls Bitsy Bundle

BDS-TOY01

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Rainbow Designs Baby Dolls Sophia Doll

Rainbow Designs Baby Dolls Sophia Doll

BDS-TOY03

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Rainbow Designs Baby Dolls My First Doll

Rainbow Designs Baby Dolls My First Doll

BDS-TOY02

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Rainbow Designs Miffy Little Star Teddy

Rainbow Designs Miffy Little Star Teddy

MFY-TOY03

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Rainbow Designs Miffy Little Star Door Hangers

Rainbow Designs Miffy Little Star Door Hangers

MFY-TOY05

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Rainbow Designs Miffy Cute as a Button with Mini Sqeaker

Rainbow Designs Miffy Cute as a Button with Mini Sqeaker

MFY-TOY07

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Rainbow Designs My First Cute as a Button Miffy

Rainbow Designs My First Cute as a Button Miffy

MFY-TOY08

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Rainbow Designs Peter Rabbit Pram Activity Toy

Rainbow Designs Peter Rabbit Pram Activity Toy

BXP-TOY14

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Rainbow Designs The Very Hungry Caterpillar Developmental Toy

Rainbow Designs The Very Hungry Caterpillar Developmental Toy

HCP-TOY02

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Rainbow Designs Elmer Large Soft Toy

Rainbow Designs Elmer Large Soft Toy

ELM-TOY02

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Rainbow Designs Elmer Soft Toy

Rainbow Designs Elmer Soft Toy

ELM-TOY01

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Rainbow Designs Hungry Caterpillar Hand Puppet

Rainbow Designs Hungry Caterpillar Hand Puppet

HCP-TOY13

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Rainbow Designs The Very Hungry Caterpillar Large

Rainbow Designs The Very Hungry Caterpillar Large

HCP-TOY06

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Rainbow Designs The Enormous Crocodile Soft Toy

Rainbow Designs The Enormous Crocodile Soft Toy

ECD-TOY01

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Rainbow Designs The Enormous Crocodile Hand Puppet

Rainbow Designs The Enormous Crocodile Hand Puppet

ECD-TOY02

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Rainbow Designs Stripy Horse Toy

Rainbow Designs Stripy Horse Toy

SHE-TOY01

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Rainbow Designs The Very Hungry Caterpillar Large Activity Toy

Rainbow Designs The Very Hungry Caterpillar Large Activity Toy

HCP-TOY01

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Rainbow Designs Large Paddington Bear with Boots and Suitcase

Rainbow Designs Large Paddington Bear with Boots and Suitcase

PDB-TED01

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Rainbow Designs Paddington Bear Classic Cuddly Bear

Rainbow Designs Paddington Bear Classic Cuddly Bear

PDB-TED02

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Rainbow Designs Large Cuddly Traditional Paddington

Rainbow Designs Large Cuddly Traditional Paddington

PDB-TED03

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Rainbow Designs Large Traditional Paddington

Rainbow Designs Large Traditional Paddington

PDB-TED04

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Rainbow Designs Limited Edition - Collector Paddington in Box

Rainbow Designs Limited Edition - Collector Paddington in Box

PDB-TED05

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Rainbow Designs Peter Rabbit Pull Down Musical

Rainbow Designs Peter Rabbit Pull Down Musical

BXP-TOY05

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Paddington Hand Puppet

Paddington Hand Puppet

PDB-TOY02

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Rainbow Designs Miffy Little Star Turnaround Musical

Rainbow Designs Miffy Little Star Turnaround Musical

MFY-TOY06

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Paddington in Union Jack Bag

Paddington in Union Jack Bag

PDB-TOY01

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My First Paddington

My First Paddington

PDB-TED06

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Rainbow Designs Peter Rabbit Union Jack Bag

Rainbow Designs Peter Rabbit Union Jack Bag

BXP-TOY09

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Rainbow Designs Abney & Teal Asst Bean Dolls

Rainbow Designs Abney & Teal Asst Bean Dolls

AAT-TOY01

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Rainbow Designs Abney Doll

Rainbow Designs Abney Doll

AAT-TOY02

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Rainbow Designs Teal Doll

Rainbow Designs Teal Doll

AAT-TOY03

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Rainbow Designs Lola Bean Dolls

Rainbow Designs Lola Bean Dolls

CAL-TOY01

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Activity Toys & Crafts

Rainbow Designs Elmer Wooden Pull Along

Rainbow Designs Elmer Wooden Pull Along

ELM-TOY05

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Rainbow Designs The Very Hungry Caterpillar Pull along Wood Toy

Rainbow Designs The Very Hungry Caterpillar Pull along Wood Toy

HCP-TOY04

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Rainbow Designs Peter Rabbit Peg Puzzle

Rainbow Designs Peter Rabbit Peg Puzzle

BXP-TOY12

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Rainbow Designs The Hungry Caterpillar Peg Puzzle

Rainbow Designs The Hungry Caterpillar Peg Puzzle

HCP-TOY05

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Rainbow Designs Elmer Peg Puzzle

Rainbow Designs Elmer Peg Puzzle

ELM-TOY03

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Rainbow Designs Peter Rabbit Dominoes

Rainbow Designs Peter Rabbit Dominoes

BXP-TOY13

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Rainbow Designs The Very Hungry Caterpillar Wooden Dominoes

Rainbow Designs The Very Hungry Caterpillar Wooden Dominoes

HCP-TOY14

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Rainbow Designs Charlie & Lola 24 piece Puzzle Set

Rainbow Designs Charlie & Lola 24 piece Puzzle Set

CAL-TOY03

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Cot Mobiles, Projectors & Take Alongs

Rainbow Designs Peter Rabbit Musical Mobile

Rainbow Designs Peter Rabbit Musical Mobile

BXP-MOB01

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Rainbow Designs Miffy Cute as a Button Mobile

Rainbow Designs Miffy Cute as a Button Mobile

MFY-MOB01

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Blankets, Comforters & Shawls

Rainbow Designs Peter Rabbit Comfort Toy

Rainbow Designs Peter Rabbit Comfort Toy

BXP-TOY06

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Rainbow Designs Cute as a Button Miffy with Blanket

Rainbow Designs Cute as a Button Miffy with Blanket

MFY-TOY09

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Rainbow Designs Stripy Horse Comfort Blanket

Rainbow Designs Stripy Horse Comfort Blanket

SHE-TOY03

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Gifts for Baby

Rainbow Designs The Enormous Crocodile Melamine 3-Piece Set

Rainbow Designs The Enormous Crocodile Melamine 3-Piece Set

ECD-FED01

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Rainbow Designs Stripy Horse Melamine 3 pc Set

Rainbow Designs Stripy Horse Melamine 3 pc Set

SHE-FED01

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All products are produced to meet the highest standards of manufacture, ensuring safety and security for the consumer. All toys are tested to EN71 standards, and all production facilities subject to regular inspection.

Rainbow's character portfolio has been developed over 20 years of working in the industry and focuses on children's classic characters, primarily derived from book properties, with wide ranging appeal and nostalgic value. By bringing such well known and loved characters to life, Rainbow provides a valuable opportunity to enhance traditional play values.

The company is committed to the long-term development of each of their properties, and have worked for many years with several of the leading licensing agencies