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The brand’s ethos is summarised in their statement, “We recognise that innovation and new product development are key drivers for growth and retention of customer loyalty”. Their expertise is applied particularly to the baby products hygiene category dominating their presence with licencing partnerships from the Walt Disney Company. Solution’s quality products feature characters including Mickey Mouse, Minnie Mouse, Winnie the Pooh and Frozen movie sisters Ana and Elsa.

The affordable Disney potty training and bath time range wholesaled at Baby Brands Direct includes essential potties, step stools, bath tubs and bath supports respectively. Parents will often turn to independent retailers for advice, as the daunting task of potty training is upon them or for encouragement on their first few bathing sessions. Rest-assured these potties are designed for optimal comfort, featuring high back and non-slip features and adorning friendly familiar faces will easy tensions and put some fun into the learning.

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