Founded in 1991, Tiny Love, has grown to be a global, multiple award-winning baby products and developmental toy company with a revenue hitting $45mn p.a. by 2014. Tiny Love President Fredy Aboukrat commented, “We are always on the lookout for the next innovation that will stimulate baby's skills and senses and help parents and caregivers enjoy their time together during those first immensely exciting years. Original concepts and ground-breaking designs made with love and care are instantly identifiable as Tiny Love creations.”
The company has a strong R&D heritage alongside a creative spirit focused on achieving excellence in child development products; making it a perfect match in ethos with Dorel Industries Inc. that acquired it by early 2015. Baby Brands Direct is the appointed sole UK wholesaler of the brand to independent retailers distributing its baby products that have secured over 40 awards in the last 8years within its nursery categories of play gyms, cot and take along mobiles, bouncers and toys; recognised for encouraging development, play and exploration.
Commenting in Sep 2014 on the unparalleled acquisition of Tiny Love, Dorel President and CEO, Martin Schwartz, said, “We are delighted to be acquiring Tiny Love, a proven and well-known juvenile products company within our industry. They have grown brand recognition that is synonymous with child developmental excellence. With their strong distribution network in diverse markets, this latest investment further solidifies our position as a global leader in the juvenile industry and expands the geographies in which we operate. Tiny Love is particularly strong in Eastern Europe which is an important part of our growth strategy.”
Baby Brands Direct supplies the entire nursery portfolio of products to independent retailers on a next working day delivery, at the best trade prices with added benefits of volume discounts and loyalty credit. The selection of baby products available form part of a staple collection for nursery store specialists and is mirrored by the Company ethos which comes across in their statement, “We, at Tiny Love, believe that when a baby is born a parent is born too. Just like babies grow and develop, so parents evolve and change. Our high-quality products are aimed at helping parents fulfil the all-important role they play in baby's life.”