Over the last 35 years, the Tollman family has been innovating and developing ideas and products for the baby product industry ranging from leading mail order catalogues in the 80’s through to launching the worlds' first co-moulded baby feeding products in the 90’s. In late 2003, Steve (Vital Baby’s® founder and CEO) and Dean (Steve’s son and Product Development and Marketing Director) decided to take the bull by the horns and develop a full range of baby feeding accessories which would be sold under the Vital Baby® brand. In early 2005 the Vital Baby® range of infant feeding products was born!
Retailers can now stock the multi award winning Vital Baby range from exclusive U.K. wholesaler, Baby Brands Direct and benefit from the wide range of modern and innovative baby and toddler products available.
The range launched in Boots, Mothercare, John Lewis and Toys R Us with huge success, and soon the Vital Baby® brand became known for quality, innovation and family values that inspired its creation. June 2009 saw the launch of the new Vital Baby® range. With loads of new innovative products, a fantastic new logo and new environmentally sensitive packaging solutions, mums and dads can feel proud and confident when using a Vital Baby® product.
Vital Baby is not a company that sits back and relaxes. They are constantly on the move, finding ways to assist parents with the health and well-being of their baby. In 2015 for their 10 year Anniversary, they re-branded with not only new, up to date fun packaging but also introduced some more fabulous products. New products include our new Twist ‘n’ Lock Freezer Pods and the great value 8 piece Start Weaning Kit which contains everything parents need to start the weaning journey with their baby.
Praised by parents for its colourful, vibrant and practical assortment of products, the Vital Baby 8-piece Weaning Starter Kit scooped Gold for Best Feeding Product for Weaning. Launched mid 2016 the award marked an incredible achievement for Vital Baby, reinforcing the brand as leaders in the weaning market. The excitement didn’t stop there with Vital Baby’s Aquaint Sanitising Water also collecting Bronze for Best Travel Product under £25.
Marking yet another triumph for the growing nursery brand, Vital Baby’s range of unique, practical and colourful product lines are now available at Baby Brands Direct. Stocking almost 50 Vital Baby products, the wholesaler now distributes some of the brand’s most popular products across weaning, bathtime and healthcare. Benefiting both retailers and consumers alike, it will be easier than ever before to shop for Vital Baby’s bestsellers including the Unbelievabowl, a super suction weaning bowl which sticks to highchairs and table tops, the Nurture Health and Safety Kit, a must-have this winter and the educational, and playful bathtime Swim Rings.
Dean Tollman, Director of Vital Innovations, commented: “The Mother and Baby awards are undoubtedly the most highly anticipated and competitive awards in the industry, to have won both a Gold and a Bronze is fantastic. We always design products with parents in mind and to know we officially have their stamp of approval is extremely rewarding. It’s amazing to see Vital Baby grow and grow and our recent placement in Baby Brands Direct is another brilliant achievement, making the range more readily available to both retailers and consumers. What an amazing way to end 2016!”