Yoomi was created by mum and dad Farah and Jim. Frustrated by their experiences of not being able to get hot water in restaurants and having to stumble around in the middle of the night heating water, they were inspired to look for a better solution, and so Yoomi was conceived.
Jim Shaikh, MD of yoomi said “We are really pleased to be working with Baby Brands Direct as our exclusive supplier into the UK independent market. We have been impressed by Baby Brands Direct experience, reputation and excellent customer service and look forward to working together to introduce, yoomi, the next evolution in bottle feeding to the independent sector and so to mums and dads in the UK.”
Baby Brands Direct loves innovative brands that offer independent retailers a point of difference and is delighted to add Yoomi to their portfolio of feeding products.
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The combination of Farah’s inspiration and Jim’s engineering skills, together with expert advice and help from friends and family, has created a bottle that warms baby’s feed in just 60 seconds. Feeding on-the-go, in the middle of the night or getting feed to perfect breast milk temperature just became a great deal easier.
Yoomi understands that transitioning baby from breast to bottle can be a struggle so they designed a bottle that cleverly warms the feed to the exact temperature of breast milk, not only preserving the nutrients in baby's feed but also providing the familiarity your baby needs to ease the move from breast to bottle. What's more, Yoomi's teat is the only teat to radiate a gentle warmth, making Yoomi the most natural way to introduce a first bottle to breastfed babies.