In the early days after birth, mothers may experience engorgement or swollen breasts, a temporary condition that can make breastfeeding difficult and uncomfortable. A mother can also find that her skin has stretched so much that her nipples, which would normally be protruding, may be flat. Flat nipples may make it difficult for a baby to breastfeed easily. If baby is unable to get a flat nipple positioned correctly in his mouth, he may not receive as much breastmilk, despite their best efforts. In these circumstances, it is important for mum to be able to gently draw out her nipple so that baby can properly grasp the nipple and areola in order to establish a good latch. For women who experience flat nipples, Lansinoh has developed the Latch Assist, a simple tool to temporarily draw out the nipple to enable a good latch – the first step to successful breastfeeding.