Activity plush toys are a must-have item for parents and must-have item for baby products retailers. Plush toys have been on the market for a long time but recent years have shown the growth of more sophisticated designs that are specifically developed to provide sensory and visual development. The latest toys would often include built in music, sounds, teethers, comforters and many other activities that simply assist in child’s development while providing endless entertainment.
Here you will find a selection of the most beautiful, cute and soft baby activity toys. Such traditional baby toys can be overlooked but are in fact essential and often few of the activities available that are safe from birth and that can initiate understanding of emotion for baby through facial expression and role play. Baby activity toys available in wholesale from Baby Brands Direct include signing kits to develop communication with baby prior to speech, stacking rings by Lamaze, activity cubes by Little Bird Told Me to large quality activity balls by Taggies.You will also find items from internationally recognized brands like: ELC, Tiny Love and Bright Starts.
Baby Brands Direct is an online wholesale platform that supplies the latest activity soft toys to the global independent business. Our catalogue showcases premium brands and gives retailers access to the highest in demand items at fantastic price points. The activity toy segment plays a crucial role in the rapidly growing toy’s market. Up until date it dominated the industry. According to Technavio’s market research analyst the toys market in Europe is expected to grow at a CAGR over 3% between 2016 and 2020. Globally emerging economies further contribute to the market expansion as a result of higher spending power per parent and the expansion of online retailing. Besides, activity toys are a fantastic investment for the independent retailers as it allows them to stock on higher quantity thus providing a great versatility that will appeal to a wider customer base. Whether you are a nursery, online store or physical shop you will all benefit from our further volume discounts for items that deliver great value for money.