Plush Toys & Activities

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Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's growth and occasion. With distribution rights for brands including Fisher-Price, Noukies, Little Bird Told Me, Keel Toys, Prince Lionheart and Licensed character toys, independents can benefit from stocking products from New Born comforters to interactive talking teddies.

Plush Toys & Activities

Wrist and Foot Rattles

Sassy Wrist Rattle Multi Texture

Sassy Wrist Rattle Multi Texture

SSS-TOY06

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Lamaze Gardenbug Wrist Rattle Footfinder Set

Lamaze Gardenbug Wrist Rattle Footfinder Set

LAM-TOY06

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Lamaze Foot Finders

Lamaze Foot Finders

LAMC-TOY10

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Lamaze Wrist Rattles

Lamaze Wrist Rattles

LAMC-TOY11

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Ring Rattles

Peter Rabbit & Jemima Puddleduck Ring Rattles

Peter Rabbit & Jemima Puddleduck Ring Rattles

BXP-TOY02

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Miffy Little Star Loop Rattle

Miffy Little Star Loop Rattle

MFY-TOY01

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Taf Toys Ring Rattle Butterfly

Taf Toys Ring Rattle Butterfly

TAF-TOY19

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Taf Toys Clear Ball Rattles

Taf Toys Clear Ball Rattles

TAF-TOY13

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The Very Hungry Caterpillar Ring Rattle

The Very Hungry Caterpillar Ring Rattle

HCP-TOY06

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Plush Rattles

Miffy Little Star Bean Rattle

Miffy Little Star Bean Rattle

MFY-TOY02

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Peter Rabbit & Jemima Puddleduck Bean Rattles

Peter Rabbit & Jemima Puddleduck Bean Rattles

BXP-TOY01

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Bright Starts Pink Bloom & Rattle

Bright Starts Pink Bloom & Rattle

BST-TOY04

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Linkable Loop Toys

Tiny Love Jittering Jay

Tiny Love Jittering Jay

TL-TOY07

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Little Bird Told Me Rattle & Squeak Set - Butterfly & Bee

Little Bird Told Me Rattle & Squeak Set - Butterfly & Bee

LBT-TOY07

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Little Bird Told Me Rattle & Squeak Set - Butterfly & Snail

Little Bird Told Me Rattle & Squeak Set - Butterfly & Snail

LBT-TOY09

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Taf Toys Symphony Flowers

Taf Toys Symphony Flowers

TAF-TOY14

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Taf Toys Musical Jazz Sisters

Taf Toys Musical Jazz Sisters

TAF-TOY04

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Lamaze Marina the Mermaid

Lamaze Marina the Mermaid

LAM-TOY11

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Lamaze Captain Calamari

Lamaze Captain Calamari

LAM-TOY12

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Lamaze Stretch The Giraffe

Lamaze Stretch The Giraffe

LAM-TOY15

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Lamaze My Friend Emily

Lamaze My Friend Emily

LAM-TOY14

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Lamaze Sophie the Princess

Lamaze Sophie the Princess

LAM-TOY16

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Lamaze Lulu in a Tutu

Lamaze Lulu in a Tutu

LAM-TOY18

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Lamaze Rusty the Robot

Lamaze Rusty the Robot

LAM-TOY17

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Lamaze Freddie the Firefly

Lamaze Freddie the Firefly

LAM-TOY19

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Lamaze Jacques the Peacock

Lamaze Jacques the Peacock

LAM-TOY10

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Lamaze Kerry the Fairy

Lamaze Kerry the Fairy

LAM-TOY31

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Lamaze Sir Prance-a-lot

Lamaze Sir Prance-a-lot

LAM-TOY32

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Lamaze Dee Dee the Dragon

Lamaze Dee Dee the Dragon

LAM-TOY33

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Taf Toys Kooky Dog

Taf Toys Kooky Dog

TAF-TOY06

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Taf Toys Kooky Doll Boy

Taf Toys Kooky Doll Boy

TAF-TOY09

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Taf Toys Kooky Doll Girl

Taf Toys Kooky Doll Girl

TAF-TOY10

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Taf Toys Chime Pals Assorted

Taf Toys Chime Pals Assorted

TAF-TOY20

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Lamaze Mittens the Kitten

Lamaze Mittens the Kitten

LAM-TOY09

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Lamaze Flutterbug

Lamaze Flutterbug

LAM-TOY34

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Lamaze Huey the Hedgehog

Lamaze Huey the Hedgehog

LAM-TOY35

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Lamaze Feel Me Fish

Lamaze Feel Me Fish

LAM-TOY36

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Musical Soft Toys

Little Bird Told Me Burble Bee Musical Activity Toy

Little Bird Told Me Burble Bee Musical Activity Toy

LBT-TOY05

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Little Bird Told Me Breezy Butterfly Musical Pull Toy

Little Bird Told Me Breezy Butterfly Musical Pull Toy

LBT-TOY03

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Keel Toys Musical Rocking Horse

Keel Toys Musical Rocking Horse

KLT-TED09

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Keel Toys Musical Nusery Bear on the Moon - 2 Colours

Keel Toys Musical Nusery Bear on the Moon - 2 Colours

KLT-TED11

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Lamaze Lights and Sounds Flower Pot

Lamaze Lights and Sounds Flower Pot

LAM-TOY02

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Lamaze Musical Inchworm

Lamaze Musical Inchworm

LAM-TOY03

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Lamaze Soft Chime Garden (take along)

Lamaze Soft Chime Garden (take along)

LAM-TOY01

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Fisher Price The Sing A Ma Jigs

Fisher Price The Sing A Ma Jigs

FP-TOY01

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Lamaze Octotunes

Lamaze Octotunes

LAM-TOY24

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Lamaze Puppytunes

Lamaze Puppytunes

LAM-TOY25

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Lamaze Eddie the Elephant Tunes

Lamaze Eddie the Elephant Tunes

LAM-TOY26

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Cuddles Musical Bear with Teddy 2 Asst 25cm

Cuddles Musical Bear with Teddy 2 Asst 25cm

KLT-TED17

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Peter Rabbit Pull Down Musical

Peter Rabbit Pull Down Musical

BXP-TOY05

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The Very Hungry Caterpillar Large Activity Toy

The Very Hungry Caterpillar Large Activity Toy

HCP-TOY01

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Taf Toys Symphony Flowers

Taf Toys Symphony Flowers

TAF-TOY14

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Taf Toys Musical Jazz Sisters

Taf Toys Musical Jazz Sisters

TAF-TOY04

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Soft Activity Toys

Baby Signing Kit

Baby Signing Kit

BAM-TOY01

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Taf Toys Eco Cars

Taf Toys Eco Cars

TAF-TOY15

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Lamaze Soft Totem Pole Stackers

Lamaze Soft Totem Pole Stackers

LAM-TOY21

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Lamaze Rainbow Rings

Lamaze Rainbow Rings

LAM-TOY22

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Lamaze Stacking Rings

Lamaze Stacking Rings

LAM-TOY23

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Lamaze Trotter the Pony

Lamaze Trotter the Pony

LAM-TOY20

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Lamaze Carly the Cowgirl

Lamaze Carly the Cowgirl

LAM-TOY27

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Lamaze Fred the Cow Farmer

Lamaze Fred the Cow Farmer

LAM-TOY28

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Lamaze Mix & Match Activity Blocks

Lamaze Mix & Match Activity Blocks

LAM-TOY30

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Taf Toys Kooky Cube

Taf Toys Kooky Cube

TAF-TOY21

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Pull Along Plush Toys

Little Bird Told Me Curious Caterpillar Activity Pull Along

Little Bird Told Me Curious Caterpillar Activity Pull Along

LBT-TOY02

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Little Bird Told Me Softly Snail Activity Fun House

Little Bird Told Me Softly Snail Activity Fun House

LBT-TOY01

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Lamaze Farm Truck Pull Toy

Lamaze Farm Truck Pull Toy

LAM-TOY29

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High-Contrast Toys

Lamaze Grip & Grab Flower

Lamaze Grip & Grab Flower

LAMC-TOY01

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Lamaze Panda Rattle

Lamaze Panda Rattle

LAMC-TOY02

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Lamaze Zebra Rattle

Lamaze Zebra Rattle

LAMC-TOY03

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Lamaze Pull & Play Puppy

Lamaze Pull & Play Puppy

LAMC-TOY04

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Lamaze Little Knotties Raccoon

Lamaze Little Knotties Raccoon

LAMC-TOY05

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Lamaze Shakin Snail Rattle

Lamaze Shakin Snail Rattle

LAMC-TOY06

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Lamaze Bend & Squeak Panda

Lamaze Bend & Squeak Panda

LAMC-TOY08

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Lamaze Bend & Squeak Penguin

Lamaze Bend & Squeak Penguin

LAMC-TOY12

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Lamaze Panda Blankie

Lamaze Panda Blankie

LAMC-TOY09

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Licensed Plush Teddies

My First Peter Rabbit

My First Peter Rabbit

BXP-TOY03

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My First Jemima Puddle Duck

My First Jemima Puddle Duck

BXP-TOY04

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Classic Cuddly Peter Rabbit

Classic Cuddly Peter Rabbit

BXP-TOY07

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Classic Cuddly Jemima Puddle Duck

Classic Cuddly Jemima Puddle Duck

BXP-TOY08

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Classic Flopsy Bunny

Classic Flopsy Bunny

BXP-TOY09

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Classic Jeremy Fisher

Classic Jeremy Fisher

BXP-TOY10

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Classic Mrs Rabbit

Classic Mrs Rabbit

BXP-TOY11

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Classic Tom Kitten

Classic Tom Kitten

BXP-TOY12

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Classic Mrs Tiggy-Winkle

Classic Mrs Tiggy-Winkle

BXP-TOY13

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Classic Peter Rabbit 16cm Bean Toy

Classic Peter Rabbit 16cm Bean Toy

BXP-TOY14

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Classic Jemima Puddleduck 16cm Bean Toy

Classic Jemima Puddleduck 16cm Bean Toy

BXP-TOY15

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Classic Jeremy Fisher 16cm Bean Toy

Classic Jeremy Fisher 16cm Bean Toy

BXP-TOY16

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Classic Mrs Tiggy-Winkle 16cm Bean Toy

Classic Mrs Tiggy-Winkle 16cm Bean Toy

BXP-TOY17

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Miffy Little Star Teddy

Miffy Little Star Teddy

MFY-TOY03

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Signature Peter Rabbit

Signature Peter Rabbit

BXP-TOY18

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Signature Jemima Puddle Duck

Signature Jemima Puddle Duck

BXP-TOY19

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Large Paddington Bear with Boots and Suitcase

Large Paddington Bear with Boots and Suitcase

PDB-TED01

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Large Cuddly Traditional Paddington

Large Cuddly Traditional Paddington

PDB-TED03

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Large Traditional Paddington

Large Traditional Paddington

PDB-TED04

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Limited Edition - Collector Paddington in Box

Limited Edition - Collector Paddington in Box

PDB-TED05

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Paddington Bear Classic Cuddly Bear

Paddington Bear Classic Cuddly Bear

PDB-TED02

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Nursery Teddies & Animals

Bobby Bear - 'Baby Girl & Baby Boy'

Bobby Bear - 'Baby Girl & Baby Boy'

KLT-TED01

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Keel Toys Nursery Bear with Pillow Small 15cm

Keel Toys Nursery Bear with Pillow Small 15cm

KLT-TED10

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Fisher Price My 1st Doll

Fisher Price My 1st Doll

FPBB-TOY05

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Keel Nursery Bear with Pillow Large 25cm

Keel Nursery Bear with Pillow Large 25cm

KLT-TED05

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Keel Toys Goodnight Bear Large 25cm

Keel Toys Goodnight Bear Large 25cm

KLT-TED07

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Goodnight Bear Small 15cm

Goodnight Bear Small 15cm

KLT-TED06

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Nursery Gingham Bear 4 Asst 15cm

Nursery Gingham Bear 4 Asst 15cm

KLT-TED02

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Cuddles Baby Bear 2 Asst 16cm

Cuddles Baby Bear 2 Asst 16cm

KLT-TED16

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Cuddles Photo Frame Bear 2 Asst 25cm

Cuddles Photo Frame Bear 2 Asst 25cm

KLT-TED18

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Cuddles Bathtime Bear with Teddy 2 Asst 25cm

Cuddles Bathtime Bear with Teddy 2 Asst 25cm

KLT-TED19

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Cuddles Bear with Blanket & Teddy 2 Asst 25cm

Cuddles Bear with Blanket & Teddy 2 Asst 25cm

KLT-TED20

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Cuddles Dangle Bear with Sound 2 Asst 30cm

Cuddles Dangle Bear with Sound 2 Asst 30cm

KLT-TED21

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Cuddles Bear Cushion 2 Asst 35cm

Cuddles Bear Cushion 2 Asst 35cm

KLT-TED22

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Cuddles Football Bear 25cm

Cuddles Football Bear 25cm

KLT-TED23

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Sugar Coated Scented Cupcakes 6 Assorted 13cm

Sugar Coated Scented Cupcakes 6 Assorted 13cm

KLT-TED29

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Sugar Coated Elephant 18cm

Sugar Coated Elephant 18cm

KLT-TED30

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Wild Podgeys 6 Asst 17cm

Wild Podgeys 6 Asst 17cm

KLT-TED27

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Pet & Farm Podgeys 6 Asst 17cm

Pet & Farm Podgeys 6 Asst 17cm

KLT-TED28

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Aurora Stitch Pals 9.5

Aurora Stitch Pals 9.5" - 4 Characters Asst

ARW-TOY16

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Aurora Bonnie Bear Baby Boy/Baby Girl 9.5

Aurora Bonnie Bear Baby Boy/Baby Girl 9.5"

ARW-TED01

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Aurora Bonnie Bear Baby Boy/Baby Girl 14

Aurora Bonnie Bear Baby Boy/Baby Girl 14"

ARW-TED02

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Aurora Bonnie Bear First Teddy 11.5

Aurora Bonnie Bear First Teddy 11.5" - 3 Colours

ARW-TED03

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Aurora Bonnie Honey Bear 9

Aurora Bonnie Honey Bear 9"

ARW-TED04-01

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Aurora Bonnie Honey Bear 13

Aurora Bonnie Honey Bear 13"

ARW-TED04-02

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Aurora Honeysuckle Farm Animal Sitting 12

Aurora Honeysuckle Farm Animal Sitting 12" - 4 Characters

ARW-TED05

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Aurora Elephant 11

Aurora Elephant 11" - 2 Colours Asst

ARW-TED06

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Aurora Icicle Bear 11

Aurora Icicle Bear 11" - 2 Colours

ARW-TED07

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Aurora Charles Bear 11

Aurora Charles Bear 11"

ARW-TED08

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Aurora Craft Critters 11.5

Aurora Craft Critters 11.5" - 3 Characters

ARW-TED09

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Interactive Teddies

Fisher Price Laugh & Learn Puppy

Fisher Price Laugh & Learn Puppy

FPLL-TOY02

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Fisher Price Sing & Giggle Mickey & Minnie

Fisher Price Sing & Giggle Mickey & Minnie

DSY-TOY04

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Winnie The Pooh Rumbly Tumbly Pooh

Winnie The Pooh Rumbly Tumbly Pooh

WTP-TOY01

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Winnie The Pooh Plush with Sounds - 3 Characters

Winnie The Pooh Plush with Sounds - 3 Characters

WTP-TOY03

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Attachable Toys

Little Bird Told Me Burble Bee Buzz Toy

Little Bird Told Me Burble Bee Buzz Toy

LBT-TOY04

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Little Bird Told Me Soft Activity Spiral

Little Bird Told Me Soft Activity Spiral

LBT-MOB03

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Little Bird Told Me Soft Activity Spiral - Pink

Little Bird Told Me Soft Activity Spiral - Pink

LBT-MOB04

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Little Bird Told Me Billowy Butterfly Musical Pull Toy - Pink

Little Bird Told Me Billowy Butterfly Musical Pull Toy - Pink

LBT-TOY10

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Noukies Baboum Swinging Jitter Toy

Noukies Baboum Swinging Jitter Toy

NKSB-TOY03

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Taf Toys Kooky Activity Bar

Taf Toys Kooky Activity Bar

TAF-TOY01

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Taf Toys Kooky Activity Spiral

Taf Toys Kooky Activity Spiral

TAF-MOB14

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Taf Toys Busy Pals - Bee & Dragonfly

Taf Toys Busy Pals - Bee & Dragonfly

TAF-TOY03

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Taf Toys Kooky Pyramid

Taf Toys Kooky Pyramid

TAF-TOY05

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The Very Hungry Caterpillar Developmental Toy

The Very Hungry Caterpillar Developmental Toy

HCP-TOY02

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Noukie's Paco Cosy Play

Noukie's Paco Cosy Play

NKSP-TOY03

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Rag Dolls

Aurora Tommy Footballer 14

Aurora Tommy Footballer 14"

ARW-TOY01

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Aurora Tommy Summer Rag Doll 14

Aurora Tommy Summer Rag Doll 14"

ARW-TOY02

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Aurora Tommy Outdoor 14

Aurora Tommy Outdoor 14"

ARW-TOY03-D

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Aurora Kora Ballerina Doll 14

Aurora Kora Ballerina Doll 14"

ARW-TOY04

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Aurora Kora Playtime 14

Aurora Kora Playtime 14"

ARW-TOY05

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Aurora Kora Outdoor 14

Aurora Kora Outdoor 14"

ARW-TOY06

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Aurora Teresa Summer Rag Doll 14

Aurora Teresa Summer Rag Doll 14"

ARW-TOY07

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Aurora Teresa Outdoor 14

Aurora Teresa Outdoor 14"

ARW-TOY08

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Aurora Sunny Playtime 14

Aurora Sunny Playtime 14"

ARW-TOY09

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Aurora Sunny Summer 14

Aurora Sunny Summer 14"

ARW-TOY10

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Aurora Kora Rag Doll Summer 14

Aurora Kora Rag Doll Summer 14"

ARW-TOY03

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Aurora Naomi Tennis 14

Aurora Naomi Tennis 14"

ARW-TOY15

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Aurora Tommy Playtime 18.5

Aurora Tommy Playtime 18.5"

ARW-TOY12

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Aurora Teresa Playtime 18.5

Aurora Teresa Playtime 18.5"

ARW-TOY14

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