Food Prep & Weaning
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It was in the early 60s that a British business man discovered Tommee Tippee and set up a manufacturing unit in Newcastle upon Tyne, UK to produce the baby feeding products of cups and accessories. The original cup was designed by a Doctor with a weighted base which prevented it ‘tippping’ over and was embellished with a picture of a dog owned by the plastic company’s producers called ‘Tommee’; hence the name Tommee Tippee. Today the brand is the number one in the UK and Australian baby essentials market with approximately 65% of its overall sales coming via distribution in international markets reaching over 40 countries.

Giant in the baby feeding industry, the brand has repeatedly been credited a UK Superbrand, parring it with brands such as Nike and Microsoft, as voted by a national poll of UK Consumers (2009, 2010, 2011 and 2013). Baby Brands Direct has been an appointed wholesaler of Tommee Tippee since 2008 and offers retailers a powerful selection of innovative, trusted and award winning products across a sub section of nursery categories through its brands Closer to Nature, Explora and Sangenic.

Baby Brands Direct’s range of licensed feeding sets has been an increasingly popular choice for retailers to fulfil their stock with. You can find baby food feeders, food storage pots, weaning utensils, weaning and feeding cutlery, snack pots, baby bibs, weaning bowls, plates, cups and sets as well as food processors. As a favourite nursery wholesaler, our inventory consists of leading and trustworthy brands like Munchkin, Annabel Karmel, Nuby, Beaba, Babymoov, Philips and many other experts in the industry. Our clients have access to a variety of different baby food preparation tools that not only make it easier to prepare food, but also allow for more variety in the types of food parents can introduce to the little one.

Researches show that parents prefer to invest in baby food making devices as it saves them time and it helps building healthy eating habits from the beginning. Devices like the Beaba Pro Baby Food Maker have made making baby food a snap. With such testimonies we have been witnessing a swift growth in the food preparation and weaning products’ sales.

Food Prep & Weaning Categories


One of the prime reasons for the sector’s progress is the fact that nowadays moms are 50 times busier and do not have the cooking skills that women did when baby food was introduced 80 years ago. Another major factor is the baby healthy eating trend that has been quickly developing throughout 2015. Parents and especially moms prefer home-made and healthy food choices for their babies. Therefore, they buy functional devices that can fit their lifestyles and needs.

Baby Brands Direct gives you the opportunity to capitalise on this trend via offering you a portfolio of products which fulfil the whole feeding routine. Discover the bestselling items in a wide range of designs, colours and shapes.