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The Lamaze Infant Development System is the categorisation created by Lamaze, to group the design and development of its products. It is a three step model based on behavioural growth, the first being ‘awakening the senses’, the second ‘exploring and experimenting’ and the third ‘moving and doing’. The baby products are also designed in conjunction with child development specialists Dr. J Singer and Dr. Dorothy Singer; psychologists at Yale University.
Lamaze has a strong history of creating a wide ranging selection of engaging, baby friendly products, promoting development in young children, whilst preserving their philosophy of healthy parenting. A highly successful baby brand, it was acquired in 2011 from RC2 by Takara Tomy. The brand has been distributed by Baby Brands Direct since 2010 and provides retailers with a colourful selection of quality soft toys that take baby through key developmental stages including engaging vision, auditory and motor skills from cot to toddler and beyond.
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Lamaze delivers products that are age, stage and milestone appropriate, with clear packaging highlighting this to ensure the right products are purchased by consumers at the right time. From engaging baby mats and activity gyms to plush toys that keep them company and give them security, little ones discover new sounds, colours and textures, before exploring all sorts of role play fun. The Lamaze range of products provides a valued and favourable brand addition to the retail offering, supply of which is distributed by specialist wholesaler Baby Brands Direct.
Baby Brands Direct distributes the hit baby journal that sold more than 350.000 copies and is now available in unisex, pink girl and blue boy themed editions. Our customers have also enjoyed successful sales of pregnancy, grandparents, baby to five, mother and toddler journals. Our latest top rated items are the deluxe unisex design and my baby’s first year journal. You will also find Tiny Love double sided books that accompany baby as his sense of sight develops over the first months of his life. Our Baby & Toddler books recommendations include soft books in different colour schemes with textures and sounds to stimulate the senses.
Holding on memorable moments is as important as looking after for the little ones. With our versatile books and journals range, you can also hold on successful merchandise.