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The Lamaze Infant Development System is the categorisation created by Lamaze, to group the design and development of its products. It is a three step model based on behavioural growth, the first being ‘awakening the senses’, the second ‘exploring and experimenting’ and the third ‘moving and doing’. The baby products are also designed in conjunction with child development specialists Dr. J Singer and Dr. Dorothy Singer; psychologists at Yale University.
Lamaze has a strong history of creating a wide ranging selection of engaging, baby friendly products, promoting development in young children, whilst preserving their philosophy of healthy parenting. A highly successful baby brand, it was acquired in 2011 from RC2 by Takara Tomy. The brand has been distributed by Baby Brands Direct since 2010 and provides retailers with a colourful selection of quality soft toys that take baby through key developmental stages including engaging vision, auditory and motor skills from cot to toddler and beyond.
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Lamaze delivers products that are age, stage and milestone appropriate, with clear packaging highlighting this to ensure the right products are purchased by consumers at the right time. From engaging baby mats and activity gyms to plush toys that keep them company and give them security, little ones discover new sounds, colours and textures, before exploring all sorts of role play fun. The Lamaze range of products provides a valued and favourable brand addition to the retail offering, supply of which is distributed by specialist wholesaler Baby Brands Direct.
Baby Brands Direct not only stocks the latest innovations in safety equipment, but we are proud ambassador of our suppliers’ business visions and missions. BabyMoov, one of our premium contractor, has committed to ‘’reinvent the everyday life of parents by providing reliable, highly designed and technologically advanced products driven by parent’s input. We are happy to pass on those values to our clients whose businesses have been building stronger reputations every time they shop with us.
We understand that retailers have to quickly respond to end users’ demands. That is why we offer you effortless ordering process, quick and secure delivery, unbeatable price points, free to download images as well as comprehensive products descriptions. Having done so, we have been successfully operating the safety equipment sector.