Safety Gates & Equipment
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The Lamaze Infant Development System is the categorisation created by Lamaze, to group the design and development of its products. It is a three step model based on behavioural growth, the first being ‘awakening the senses’, the second ‘exploring and experimenting’ and the third ‘moving and doing’. The baby products are also designed in conjunction with child development specialists Dr. J Singer and Dr. Dorothy Singer; psychologists at Yale University.

Lamaze has a strong history of creating a wide ranging selection of engaging, baby friendly products, promoting development in young children, whilst preserving their philosophy of healthy parenting. A highly successful baby brand, it was acquired in 2011 from RC2 by Takara Tomy. The brand has been distributed by Baby Brands Direct since 2010 and provides retailers with a colourful selection of quality soft toys that take baby through key developmental stages including engaging vision, auditory and motor skills from cot to toddler and beyond.

There’s nothing more important to a parent than the safety of their baby. Parents all over the world invest in safety gates and equipment with statistics showing that buyers prefer premium and trusted goods. Baby Brands Direct has recognized the market potential of this sector and has been continuously offering retailers high quality items at wholesale prices. From safety gates to stop nasty falls down the stairs, to locking accessories we can provide your store with all of the most vital safety equipment available. The following pages also present you with play pens, gate extensions and creative night lights.

Shop our great offers of home safety equipment ranging from guards sockets, corner cushion, locking drawer and variety of locks. Choose from a variety of designs, shapes and sizes to suit any of your clients’ needs. Uncover top industry leaders like Lindam, Safety First, BabyMoov, Beaba, Brother Max and Boon Glo. Stocking award winning brands has always worked in favour for our returning and loyal clients who have been enjoying selling top rated and premium products.



Safety Gates & Equipment Categories

Lamaze delivers products that are age, stage and milestone appropriate, with clear packaging highlighting this to ensure the right products are purchased by consumers at the right time. From engaging baby mats and activity gyms to plush toys that keep them company and give them security, little ones discover new sounds, colours and textures, before exploring all sorts of role play fun. The Lamaze range of products provides a valued and favourable brand addition to the retail offering, supply of which is distributed by specialist wholesaler Baby Brands Direct.


Baby Brands Direct not only stocks the latest innovations in safety equipment, but we are proud ambassador of our suppliers’ business visions and missions. BabyMoov, one of our premium contractor, has committed to ‘’reinvent the everyday life of parents by providing reliable, highly designed and technologically advanced products driven by parent’s input. We are happy to pass on those values to our clients whose businesses have been building stronger reputations every time they shop with us.

We understand that retailers have to quickly respond to end users’ demands. That is why we offer you effortless ordering process, quick and secure delivery, unbeatable price points, free to download images as well as comprehensive products descriptions. Having done so, we have been successfully operating the safety equipment sector.