Activity Toys & Crafts
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The Fisher-Price Rainforest collection, forms part of the nursery products manufactured by Fisher-Price in the rainforest fashion. The theme is unisex, making an ideal purchase either pre-birth or for parents planning more than one child in close succession. The Rainforest baby and toddler range is also one of the few to offer parents such an extensive selection of quality products that they can mix and match between. Nursery items include a choice of toys, bouncer, rocker, mobile, cot soother, tummy support pillow and entertainer. 

The popular theme introduces the natural beauty of the rainforest to baby with lush greenery, authentic soothing sounds, lights, and playful animal friends, including a monkey and giraffe. Adorning highly recognisable characters and endorsed with the Fisher-Price logo, that lends to quality assurance, added customer service and access to its online community, the range supports healthy retailer sales and repeat business. Baby Brands Direct distributes the Fisher-Price collection including multiple award winning products to specialist nursery stores and concessions.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts Categories

The Fisher Price rainforest nursery range gives baby their first glimpse into a new and wonderful world. It includes mobiles adorned with animals from the amazon that plays sounds of the rainforest, to a crib soother with dancing lights that plays soothing melodies. Parents also benefit from ‘value for money’ prices and buying into one of the most reputable brands in the baby industry.

Retailers can obtain constant supply of these baby products to fulfil demand via specialist nursery wholesaler, Baby Brands Direct. Multiple award winning itself and boasting a global distribution network of retail partners, there is no better time to take advantage of its service and trade prices. In particular, retailers are recommended to stock the Rainforest deluxe gym and Rainforest Jumperoo, which are both multi-award winning and form staple, characteristic products of the brand.


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.