Plush Toys & Activities
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The Fisher-Price Laugh and Learn collection is smarter than ever, with many of its products now featuring ‘Smart Stages’ technology. In a nutshell, each toy can be set to one of three levels, determined by the age and development level of the child. Stage 1, can be used at around 6months, where baby can explore and enjoy repetitive action, at this stage the toy encourages their curiosity, introduces fun learning concepts through phrases and playful songs. Stage 2, can be used at around 12months and encourages talking through imitation, instructions and asking questions, it also rewards baby with positive reinforcements such as ‘great job’. At around 18months, when baby is ready to use imagination and enjoy role play, Stage 3, can be used to inspire creativity through songs, sounds and phrases for activities.

The innovative, value for money, iconic, Fisher-Price Laugh n Learn range is wholesaled at Baby Brands Direct to independent retailers. Other niche ranges available within the Fisher-Price umbrella include Fisher-Price Brilliant Basics and Fisher-Price Little People.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

Plush Toys & Activities Categories

The Fisher-Price Laugh & Learn toys change their content and the way in which it communicates with baby as it develops (through one of three ‘smart stage’ settings on the toy). They include familiar objects like remote controls and tablets to activity chairs packed full of everyday discoveries for immense learning and longevity of little ones interest in the toy. The range is considered best suited to toddlers up to the age of 36months.

All the activity toys are designed to teach, and the front of the packaging on each toy includes a list of key skills that it will help to develop. For example the Smart Phone, primarily teaches, ‘greetings, numbers and counting’ and at its advanced setting helps to develop listening and communication skills as well as education through hearing songs, tunes and phrases. The Fisher-Price Smart Stages Tablet teaches, ‘letters and the alphabet, first words and objects, and colours’ through its 3 development stages. The first stage focuses on exploration of words and sounds, the second through encouragement of baby’s interests through questions and the third through pretend play. Supply of these fantastic educational toys to trade can be obtained through appointed UK distributor Baby Brands Direct.


According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.