Activity Toys & Crafts
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A sub-category of toys from the Fisher-Price family, these baby products tend to celebrate more traditional, simple play to enrich baby to infant development. The classic toys include the ‘Rock-a-Stack’ that includes 5 brightly coloured, durable plastic rings that are stacked in order of size and colour spectrum. Extra value is found in the rocking base and swirling beads in the top ring that create magical reflections off the internal metallised surface.

Basic play is a fundamental part of childhood, helping to build dexterity, co-ordination skills and introduce cause and effect. The classic Fisher Price toy range also serves as an ideal gift selection for well wishes to purchase with many of the items being suitable from birth. Brilliant Basics toys combine classic themes with fresh colourways and are marked with a seal of approval by the Fisher-Price logo. All these essential baby toys by Fisher-Price are supplied to trade by Baby Brands Direct at the best prices.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts Categories

Rattles, beads, bright colours on friendly, traditional toys from first dolls to pull alongs, best describes the Fisher-Price Brilliant Basics range of toys. They make for a great product selection for nurseries, child care professionals, baby and nursery specialist stores and pharmacies to stock. Baby Brands Direct is a nominated UK distributor of Fisher-Price baby and nursery products, specialising in provision of stock to independent retailers.


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.