Cot Mobiles, Projectors & Take Alongs
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The name ‘Einstein’ notably refers to ‘Albert Einstein’ (1879-1955); a genius, whose intellectual achievements and originality remain an inspiration to us all today. The founding philosophy of the Company is reflected in its name and aspirations to stimulate the intellect of babies and pre-schoolers. This was originally delivered via videos featuring music, stories, numbers, words of many languages, by the company founder, Julie Clark (a former teacher) in 1997. The Baby Einstein Company quickly achieved phenomenal success hitting revenues in excess of $25mn by 2001. The same year, 80% of the company was sold to Walt Disney who then expanded the original concept by introducing the brand’s own education toy line.

The Baby Einstein toys are now manufactured by KidsII, who bought the company in 2013 and wholesaled exclusively in the UK by Baby Brands Direct since January 2011. The innovative toy range continues to incorporate founding principles of music, art, language, nature, shapes and numbers to stimulate and nourish curious minds, aiding their development and improving their awareness.

Cot Mobiles, Projectors and Take Alongs are an essential purchase for every parent constituting a significant proportion of the new baby gift sales. As a wholesaler of baby and nursery products, Baby Brands Direct, stocks leading industry brands such as Tiny Love, Fisher-Price and Tomy, Bright Stars, Lamaze Jelly, Taggies, Lamaze, Babymoov, Winnie, Munchkin, Baby Einstein, ELC, CHMILY, Beaba, Lindam, Brother Max, Boon Glo and Safety First.

We also supply audio and light soothers, activity arches, spirals and bars and night lights. Our range covers a variety of price points and designs for retailers to enrich their merchandise with. With parents often buying more than one item, sales have been quickly increasing. You can easily navigate through the following catalogue and select what fits your business best. With our ongoing volume discounts and loyalty credit, we have made sure that our clients are looked after and assisted in their business propositions.

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Jo Kennedy Senior National Account Manager at Kids II comments, “The Baby Einstein brand started more than 15 years ago, with a mom eager to share her love of the arts and humanities with her baby. It has since expanded to a full line of baby toys and gear designed to enrich baby’s young mind. We are delighted to have Baby Brands Direct exclusively distributing Baby Einstein Toys into UK independent retailers. Their proactive and efficient service provides an excellent match with Kids II and we look forward to continuing to grow a successful partnership together.”

A host of variety of retailers, from baby and nursery specialists to online retailers can benefit from having this globally recognised and affordable brand in their shop displays. An endorsement to the shop’s proficiency in baby toys, the brand truly does impart knowledge and inspire creative thinking of baby and toddlers using its products. With its founding philosophy and brand ethos, of wanting to stimulate thinking and share a love of humanities with baby, the products are designed from a baby's point-of-view and incorporate a unique combination of real world objects, music, art, language, poetry and nature. This encourages interactive experiences and enables parents an opportunity to introduce baby to the world around them in a playful and enriching way, strengthening their bond. Baby Einstein toys are developmentally age appropriate baby and toddler products and therefore offer retailers repeat purchase opportunities.

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Cot Mobiles, Projectors and Take Alongs are in high demand because they serve a great purpose. They are playful, cheerful and comforting items that assist in the baby’s sleep and relaxation. They also assist parents immensely in getting enough rest for themselves. Apart from beautiful designs you will also offer practical nursing solutions.

In fact, new-born babies tend to snooze roughly 18 hours a day. Thus, parents look for the best ways to relax their littles ones. With our extensive portfolio your customers can choose from musical to light therapies that will help parents create that nursery a special growing up space. Cot mobiles also assist in strengthening baby's muscles and baby’s coordination development. The top seller, Fisher-Price Rainforest Mobile, is designed to boost baby's visual stimulation with its colourful rainforest characters that spin as the mobile rotates. To find our more what your clients get with each item, browse the following pages and dive into our premium selection.