Baby Clothing
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‘Bright Starts’, a perfect name for a brand that puts so much emphasis on fun; designed to spark smiles and laughter! Its founding heritage dates back to 1969 and forms part of one of the world’s fastest growing companies – KidsII; boasting a turnover in the region of $300mn and 14 offices worldwide. Bright Starts say, “Our family of products is born from our relentless dedication to bringing parents the highest quality, innovative and relevant products possible”.

The brand’s success derives from its intriguing, fun, and inventive products combined with its attention to quality manufacturing and delivery of product to market at an affordable price. Bright Starts baby bouncers are particularly popular with parents and frequently appear top of online search results. Their activity gyms and play mats offer practical functionality, mass market on trend, appealing designs; whilst their toys and teethers capture imagination and hearts. Baby Brands Direct exclusively distributes the internationally renowned brand to UK Independents and considers supply of the practical, value for money baby products a fundamental component of nursery stores.

Fabric, design, safety, and practically are the details we all look for when purchasing baby clothing - not to mention the cuteness factor! Following retailer requests you will find here a selection of clothing brands each offering their own personality and unique market. Starting with the basic necessity baby clothing to high quality Rock outfits to dress up Disney costumes!

As a result of the latest celebrity and fashion trends, the baby’ clothing industry is worth billions and continues to grow. Parents are enjoying dressing up their little ones like never before. We believe that our clients should take advantage of the current market opportunities and have categorised the lines into baby outfits, sleepsuits, sleep bags, costumes, bodysuits, swaddles and baby bibs. By having it all in one place, our clients can tap into the different cultural preferences, with minimal cash outlay whilst capitalising on local demand.


Baby Clothing Categories

From a simple idea that started KidsII, to the full line of baby toys and gear that they boast today, they’ve been coming up with big ideas for little people for nearly 50 years. The Company is committed to upholding their tradition of pioneering thought in nursery products, always believing there’s a new way to make babies smile. Most importantly, they’ve put those ideas into motion and successfully into the hands of mums and dads who deserve the very best for their children.

The Bright Starts range of engaging and interactive baby products have been exclusively wholesaled in the UK since 2010 by Baby Brands Direct. David Vandermeersch National Account Manager at KidsII comments, ‘We are delighted at the increasingly successful relationship between the Companies and channelled efforts to ensure supply to the independent sector with our range of high quality, innovative and industry relevant baby products. Bright Starts products are infused with the perfect combination of clever and engaging features, designed to spark smiles and laughter in your growing baby. A bonus for parents: exceptional value and affordability.’


Baby Brands Direct wholesales Rockabye baby, a brand that even babies are happy with. We offer you a superb selection of incredibly soft blankets that will keep babies cosy and warm. Super stylish, these blankets are embroidered with adorable bears and all-time favourite Disney character, Winnie the Pooh. Available in calming cream colours, wonderful pastel tones and a vibrant green, we offer a diverse selection of blankets to suit your range of clientele.

A warm baby is a happy baby, and nothing keeps the heat in like a baby bodysuit. Rockabye Baby and Gorgeous Gifts are two of the leading industry’s leaders working with us to supply you with the latest fashion in sleepwear. Bibs are an essential part of a baby's wardrobe, especially if parents have a messy eater on their hands. As a necessary, yet low value item, retailers can generate a good amount of profit through impulse and add on purchases. To find out more profit driven items, browse through the following pages.