Gyms, Tummy Time & Playmats
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‘Bright Starts’, a perfect name for a brand that puts so much emphasis on fun; designed to spark smiles and laughter! Its founding heritage dates back to 1969 and forms part of one of the world’s fastest growing companies – KidsII; boasting a turnover in the region of $300mn and 14 offices worldwide. Bright Starts say, “Our family of products is born from our relentless dedication to bringing parents the highest quality, innovative and relevant products possible”.

The brand’s success derives from its intriguing, fun, and inventive products combined with its attention to quality manufacturing and delivery of product to market at an affordable price. Bright Starts baby bouncers are particularly popular with parents and frequently appear top of online search results. Their activity gyms and play mats offer practical functionality, mass market on trend, appealing designs; whilst their toys and teethers capture imagination and hearts. Baby Brands Direct exclusively distributes the internationally renowned brand to UK Independents and considers supply of the practical, value for money baby products a fundamental component of nursery stores.

Baby Play is crucial for a child's social, emotional, physical, and cognitive development. It is a child's way of learning about his body and the world. Play gyms, tummy time and mats represent a safe environment for such exploration. Baby Brands Direct, a dedicated nursery wholesaler, has stocked an exclusive range of play gyms, mats and tummy time mats, activity gyms with tummy time support, plush playmats and large playmats available to global retailers.

Baby Brands Direct is delighted to have obtained the distribution rights of award-winning brands including Fisher-Price, Tiny Love, Hauck, Disney, Bright Starts, Baby Einstein and Lamaze to present you with the best wholesale prices. Discover a variety of themes and designs from rainforest and princesses gyms to musical activity gyms. Keep in trend with playmats from the favourite children TV shows and stock functional quality goods that are preferred by parents.

Gyms, Tummy Time & Playmats Categories

From a simple idea that started KidsII, to the full line of baby toys and gear that they boast today, they’ve been coming up with big ideas for little people for nearly 50 years. The Company is committed to upholding their tradition of pioneering thought in nursery products, always believing there’s a new way to make babies smile. Most importantly, they’ve put those ideas into motion and successfully into the hands of mums and dads who deserve the very best for their children.

The Bright Starts range of engaging and interactive baby products have been exclusively wholesaled in the UK since 2010 by Baby Brands Direct. David Vandermeersch National Account Manager at KidsII comments, ‘We are delighted at the increasingly successful relationship between the Companies and channelled efforts to ensure supply to the independent sector with our range of high quality, innovative and industry relevant baby products. Bright Starts products are infused with the perfect combination of clever and engaging features, designed to spark smiles and laughter in your growing baby. A bonus for parents: exceptional value and affordability.’

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Gyms, Tummy Time and Playmats step in when parents need to rest and baby needs to be entertained. Of all the myriad potential purchases that a new parent can make, a good play mat or activity gym is among the most likely to earn its keep. A safe, comfortable and stimulating place where the infant is happy to lie, and later sit, is likely to prove invaluable.

A recent growth in purchasing large playmats has been observed as tummy time can help babies develop strong head, neck and shoulder muscles and promote certain motor skills. Tummy time can also prevent the back of baby's head from becoming flat. Research also suggests that babies who spend time on their tummies crawl on their stomachs earlier than do babies who do not practice tummy time. With all this essential information is no wonder that sales keep rising. Browse the following pages to uncover more benefits of our baby products that will boost your trade too.