Soothers, Teethers & Oral Care
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‘Bright Starts’, a perfect name for a brand that puts so much emphasis on fun; designed to spark smiles and laughter! Its founding heritage dates back to 1969 and forms part of one of the world’s fastest growing companies – KidsII; boasting a turnover in the region of $300mn and 14 offices worldwide. Bright Starts say, “Our family of products is born from our relentless dedication to bringing parents the highest quality, innovative and relevant products possible”.

The brand’s success derives from its intriguing, fun, and inventive products combined with its attention to quality manufacturing and delivery of product to market at an affordable price. Bright Starts baby bouncers are particularly popular with parents and frequently appear top of online search results. Their activity gyms and play mats offer practical functionality, mass market on trend, appealing designs; whilst their toys and teethers capture imagination and hearts. Baby Brands Direct exclusively distributes the internationally renowned brand to UK Independents and considers supply of the practical, value for money baby products a fundamental component of nursery stores.

Bright Starts are committed to providing parents with the most innovative, exceptional quality and current products to suit the evolving needs of their children. Looking for excellent value on products that will put a smile on their faces? Shop wholesale Bright Starts products at bargain prices with Baby Brands Direct. Their colourful line of teethers is infused with engaging features and will soothe sore, tired gums. As experts in oral care for newborn babies, Bright Starts have created a range of teethers that feature exciting shapes, vibrant colours and irresistible multi textured surfaces. When their first teeth start to erupt, it can be a difficult time for children and their parents, so help them prepare with bestselling teethers for small babies.

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From a simple idea that started KidsII, to the full line of baby toys and gear that they boast today, they’ve been coming up with big ideas for little people for nearly 50 years. The Company is committed to upholding their tradition of pioneering thought in nursery products, always believing there’s a new way to make babies smile. Most importantly, they’ve put those ideas into motion and successfully into the hands of mums and dads who deserve the very best for their children.

The Bright Starts range of engaging and interactive baby products have been exclusively wholesaled in the UK since 2010 by Baby Brands Direct. David Vandermeersch National Account Manager at KidsII comments, ‘We are delighted at the increasingly successful relationship between the Companies and channelled efforts to ensure supply to the independent sector with our range of high quality, innovative and industry relevant baby products. Bright Starts products are infused with the perfect combination of clever and engaging features, designed to spark smiles and laughter in your growing baby. A bonus for parents: exceptional value and affordability.’

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Baby Brands Direct is a nursery distributor focused on offering retailers effective and affordable soothers and teethers for play and to help the baby's gums. You can ensure the perfect start of life and we can ensure you with free to use and professionally organised products descriptions and images.

Global trends have moved production into cute, innovative, fun and yet practical oral care products.Our company understands that oral products are must have essentials in early oral hygiene as much as a sanitizer as much as a comforter. Parents enjoy functional and ergonomic designs; babies enjoy the fun in the routine. Baby Brands Direct enjoys stable and loyal relationships with our suppliers. Our clients enjoy it all!