Baby Brands Direct brings to the nursery industry a selection of the best branded and quality toys available. As a leading wholesaler direct to trade it takes pride in providing brands including Tomy, Fisher-Price, Sassy, Oball, Tiny Love, Brights Starts d licensed character toys including Thomas, Winnie the Pooh and Peppa Pig.
Please select at least one product.
Big ideas for little people by Kids II
These brands are brought to the market by At Kids II who take pride in their entrepreneurial spirit and long history of innovation. From the simple idea that started their company to the full line of baby toys and gear that they boast today, they’ve been coming up with big ideas for little people for over 40 years. And, most importantly, they’ve put those ideas into motion and into the hands of mums and dads who deserve the very best for their children.
They’re committed to upholding their tradition of pioneering thought and products, always believing there’s a new way to make babies smile just waiting to be invented. And that even timeless favorites can be improved.
They have the opportunity to enhance the daily lives of millions of families around the world and they’re determined to make the most of it. After all, their employees have over 250 kids of their own!
Bright Starts
Bright Starts puts baby first! Smart, fresh solutions for parents deliver on the promise to delight baby. With a growing portfolio of over 100 innovative activity centers, play gyms, bouncers, swings and toys, Bright Starts products guarantee a good time – for babies AND their parents.
Backed by awards from numerous leading industry and consumer organizations, Bright Starts products are infused with the perfect combination of clever and engaging features, designed to spark smiles and laughter. Inspire confidence and curiosity in your baby with Bright Starts! Bright Starts is a registered Trademark of Kids II, Inc.