Gifts for Baby
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UK Company Rainbow Designs was established in 1971 and specialises in manufacturing high quality licenced soft toys and children's gifts. Wholesaler Baby Brands Direct has worked exclusively with them in the distribution of their plush toys to the independent sector since 2011. The range of characters selected is predominately based on book properties that are celebrated in nurseries and schools and hence provide addition learning and play value opportunities. In addition the collection offers a wide ranging age appeal and often nostalgic qualities that are heightened by TV appearances and movie releases.

Retailers can choose plush toys from Peter Rabbit, Elmer, Paddington Bear, Miffy, Eric Carle, Elmer, Guess How Much I Love You and The Snowman. The baby and infant products range includes rattles, baby comforters, pop ups, pull alongs, activity spirals and gift sets. The manufacturer prides itself in exceeding expectations in delivery of high quality nursery products in its use of design and materials whilst retaining the classic essence of the original characters.

The market of baby gifts has been always successful and actively growing. With baby showers turning into a booming trend, each guest spends on average £50-£100 for gifts. This whole amounts for over £400m in the UK alone. If you are looking to stock gifts or supply gifts on a drop ship basis, then Baby Brands Direct is your wholesaler. We have aimed to provide a variety of themes, products, presentations and prices so that you can choose the most suitable gift for your business needs. All our baby gift baskets include a complimentary New Baby Gift card which can either be supplied blank or with a message. We also make bespoke custom designed gifts to suit your demand so contact us for more information and to discuss options.

Browse through the following pages and find comprehensive products’ descriptions along with images available for you to download. Having it all in one place will fulfil your stock and turn profits with an ease. With our straight forward ordering process, you can quickly get hold of the high in demand gifts for baby.




Gifts for Baby Categories

Zara Grindrod, Director of Sales at Rainbow Designs said, “Baby Brands Direct will offer a comprehensive, professional and highly effective distribution channel for Rainbow Designs’ licensed classic character baby toys and gifts. We are delighted to now have an exclusive nursery wholesale partnership with Baby Brands Direct and we are confident their prestigious portfolio of high profile brands and exceptional industry know-how makes for a highly successful and long-lasting partnership.”

All Rainbow Design products are produced to meet the highest standards of manufacture, ensuring safety and security for the consumer. All toys are tested to EN71 standards, and all production facilities subject to regular inspection. The company is also committed to the long-term development of each of their properties and has worked for many years with several of the leading licensing agencies.


All over the world, god parents, family friends and well-wishers are walking into baby stores, logging online to search for delightful gifts they can present as a surprise to baby and parents. Gift lists have become a norm so much that people compete over buying more and the best. You can tap into this opportunity and offer fantastic and competitive deals for your clients.

Baby Brands Direct presents you with a diverse range of categories covering novelty casting kits and frames, nursery branded gifts, silver plated keepsakes, keepsake storage boxes, baby gift hampers and journals. No matter what the occasion is, there is a baby gift product that would perfectly add up to your merchandise.