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UK Company Rainbow Designs was established in 1971 and specialises in manufacturing high quality licenced soft toys and children's gifts. Wholesaler Baby Brands Direct has worked exclusively with them in the distribution of their plush toys to the independent sector since 2011. The range of characters selected is predominately based on book properties that are celebrated in nurseries and schools and hence provide addition learning and play value opportunities. In addition the collection offers a wide ranging age appeal and often nostalgic qualities that are heightened by TV appearances and movie releases.
Retailers can choose plush toys from Peter Rabbit, Elmer, Paddington Bear, Miffy, Eric Carle, Elmer, Guess How Much I Love You and The Snowman. The baby and infant products range includes rattles, baby comforters, pop ups, pull alongs, activity spirals and gift sets. The manufacturer prides itself in exceeding expectations in delivery of high quality nursery products in its use of design and materials whilst retaining the classic essence of the original characters.
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Zara Grindrod, Director of Sales at Rainbow Designs said, “Baby Brands Direct will offer a comprehensive, professional and highly effective distribution channel for Rainbow Designs’ licensed classic character baby toys and gifts. We are delighted to now have an exclusive nursery wholesale partnership with Baby Brands Direct and we are confident their prestigious portfolio of high profile brands and exceptional industry know-how makes for a highly successful and long-lasting partnership.”
All Rainbow Design products are produced to meet the highest standards of manufacture, ensuring safety and security for the consumer. All toys are tested to EN71 standards, and all production facilities subject to regular inspection. The company is also committed to the long-term development of each of their properties and has worked for many years with several of the leading licensing agencies.
Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.
In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.