Gyms, Tummy Time & Playmats
  • About
  • More Info
  • Resources

UK Company Rainbow Designs was established in 1971 and specialises in manufacturing high quality licenced soft toys and children's gifts. Wholesaler Baby Brands Direct has worked exclusively with them in the distribution of their plush toys to the independent sector since 2011. The range of characters selected is predominately based on book properties that are celebrated in nurseries and schools and hence provide addition learning and play value opportunities. In addition the collection offers a wide ranging age appeal and often nostalgic qualities that are heightened by TV appearances and movie releases.

Retailers can choose plush toys from Peter Rabbit, Elmer, Paddington Bear, Miffy, Eric Carle, Elmer, Guess How Much I Love You and The Snowman. The baby and infant products range includes rattles, baby comforters, pop ups, pull alongs, activity spirals and gift sets. The manufacturer prides itself in exceeding expectations in delivery of high quality nursery products in its use of design and materials whilst retaining the classic essence of the original characters.

Baby Play is crucial for a child's social, emotional, physical, and cognitive development. It is a child's way of learning about his body and the world. Play gyms, tummy time and mats represent a safe environment for such exploration. Baby Brands Direct, a dedicated nursery wholesaler, has stocked an exclusive range of play gyms, mats and tummy time mats, activity gyms with tummy time support, plush playmats and large playmats available to global retailers.

Baby Brands Direct is delighted to have obtained the distribution rights of award-winning brands including Fisher-Price, Tiny Love, Hauck, Disney, Bright Starts, Baby Einstein and Lamaze to present you with the best wholesale prices. Discover a variety of themes and designs from rainforest and princesses gyms to musical activity gyms. Keep in trend with playmats from the favourite children TV shows and stock functional quality goods that are preferred by parents.

Gyms, Tummy Time & Playmats Categories

Zara Grindrod, Director of Sales at Rainbow Designs said, “Baby Brands Direct will offer a comprehensive, professional and highly effective distribution channel for Rainbow Designs’ licensed classic character baby toys and gifts. We are delighted to now have an exclusive nursery wholesale partnership with Baby Brands Direct and we are confident their prestigious portfolio of high profile brands and exceptional industry know-how makes for a highly successful and long-lasting partnership.”

All Rainbow Design products are produced to meet the highest standards of manufacture, ensuring safety and security for the consumer. All toys are tested to EN71 standards, and all production facilities subject to regular inspection. The company is also committed to the long-term development of each of their properties and has worked for many years with several of the leading licensing agencies.


Gyms, Tummy Time and Playmats step in when parents need to rest and baby needs to be entertained. Of all the myriad potential purchases that a new parent can make, a good play mat or activity gym is among the most likely to earn its keep. A safe, comfortable and stimulating place where the infant is happy to lie, and later sit, is likely to prove invaluable.

A recent growth in purchasing large playmats has been observed as tummy time can help babies develop strong head, neck and shoulder muscles and promote certain motor skills. Tummy time can also prevent the back of baby's head from becoming flat. Research also suggests that babies who spend time on their tummies crawl on their stomachs earlier than do babies who do not practice tummy time. With all this essential information is no wonder that sales keep rising. Browse the following pages to uncover more benefits of our baby products that will boost your trade too.