Cot mobiles and soothers are almost always a purchase subsequent to an essential purchase of a cot for their decorative and functional appeal. They are often an impulse purchase based on the design, price and brand awareness. They also constitute a significant proportion of the new baby gift sales. As a wholesaler of baby and nursery products Baby Brands Direct stocks leading brands such as Tiny Love, and Fisher-Price and TV licensed mobiles. The range covers a variety of price points and designs for retailers to stock.
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All products are produced to meet the highest standards of manufacture, ensuring safety and security for the consumer. All toys are tested to EN71 standards, and all production facilities subject to regular inspection.
Rainbow's character portfolio has been developed over 20 years of working in the industry and focuses on children's classic characters, primarily derived from book properties, with wide ranging appeal and nostalgic value. By bringing such well known and loved characters to life, Rainbow provides a valuable opportunity to enhance traditional play values.
The company is committed to the long-term development of each of their properties, and have worked for many years with several of the leading licensing agencies