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UK Company Rainbow Designs was established in 1971 and specialises in manufacturing high quality licenced soft toys and children's gifts. Wholesaler Baby Brands Direct has worked exclusively with them in the distribution of their plush toys to the independent sector since 2011. The range of characters selected is predominately based on book properties that are celebrated in nurseries and schools and hence provide addition learning and play value opportunities. In addition the collection offers a wide ranging age appeal and often nostalgic qualities that are heightened by TV appearances and movie releases.

Retailers can choose plush toys from Peter Rabbit, Elmer, Paddington Bear, Miffy, Eric Carle, Elmer, Guess How Much I Love You and The Snowman. The baby and infant products range includes rattles, baby comforters, pop ups, pull alongs, activity spirals and gift sets. The manufacturer prides itself in exceeding expectations in delivery of high quality nursery products in its use of design and materials whilst retaining the classic essence of the original characters.

This is a great page for retailers to grab a bargain! We run regular monthly promotions with feeding brand market share leaders Philips Avent and Tommee Tippee. To receive a copy of the forecasted promotional plan for these brands, please e-mail We also have margin maintenance schemes from brands such as Tiny Love, that offer a reduced trade price to ensure your margins stay protected i.e. the same, when competing with the ‘going consumer price’. You will also find fantastic deals on end of lines, flash manufacturer offers and category sales, making for a great way to capitalise on online and in-store traffic and sales.

All our trade sales discounts are available to registered Baby Brands Direct customers who will also receive e-mails on exclusive voucher code offers. Please also be sure to check our Promotions Page for amazing BOGOF style deals, money off and percentages off, all applied at checkout! Some of these great offers are funded by the manufactured to promote new lines and encourage increased range listing. Please take advantage of these exclusive great prices while they last! Finally, don’t forget to participate in our competitions for your chance to win FREE STOCK!

SALE Categories

Zara Grindrod, Director of Sales at Rainbow Designs said, “Baby Brands Direct will offer a comprehensive, professional and highly effective distribution channel for Rainbow Designs’ licensed classic character baby toys and gifts. We are delighted to now have an exclusive nursery wholesale partnership with Baby Brands Direct and we are confident their prestigious portfolio of high profile brands and exceptional industry know-how makes for a highly successful and long-lasting partnership.”

All Rainbow Design products are produced to meet the highest standards of manufacture, ensuring safety and security for the consumer. All toys are tested to EN71 standards, and all production facilities subject to regular inspection. The company is also committed to the long-term development of each of their properties and has worked for many years with several of the leading licensing agencies.


With extensive experience in the industry, Baby Brands Direct is a nursery specialist who has always been striving to provide clients with both top rated baby products and top quality customer service. We pride ourselves in giving value to our customers. With each sale’s offer our clients have an exclusive access to high in demand and profit driven goods from bestselling items. With our ongoing deals you can mix and match items to drive higher margins and successful business growth.

At the heart of our wholesale business concept is providing our clients with unbeatable price points. With our all-inclusive sales category, you can view and make the most of trendy baby merchandise. You can also enhance your marketing efforts by providing your customers with similar promotions. Discover the following pages and check out our limited time sales offers!