Peter Rabbit is a timeless and well-loved character created by English author and illustrator Beatrix Potter. Born in 1866, she enjoyed a country upbringing that brought her into close contact with nature and a multitude of pets including rabbits, mice and frogs. It was her pet rabbit, Peter that she name and created her first book after ‘The Tale of Peter Rabbit’, first being privately published in black and white in 1901. She went on to publish over 23 books and sold more than 150 million copies.
Heritage of the quintessential British country-side told through the tales of Peter Rabbit, is also believed to be the very first every patented soft toy in 1903, making it the oldest licensed character. He and his co-characters are increasingly in demand from tourists as the UK culture continues to attract allure. The licence then forms an ideal collection of high quality plush toys to stock from Baby Brands Direct, for both traditional nursery stores and gift shops.
Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.
According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.
The rabbits in Potter's stories are anthropomorphic and wear human clothes: Peter wears a jacket and shoes. Peter, his mother, Mrs. Josephine Rabbit, as well as his sisters, Flopsy, Mopsy, and Cotton-tail live in a rabbit hole that has a human kitchen, human furniture, as well as a shop where Mrs. Rabbit sells various items. Peter's relatives are Cousin Benjamin Bunny and Benjamin's father Mr. Benjamin Bunny. Many of the characters are available exclusively from wholesaler Baby Brands Direct including high quality licenced rattles, pull alongs, plush teddies and baby comforters.
Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.
In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.