Plush Toys & Activities
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Peter Rabbit is a timeless and well-loved character created by English author and illustrator Beatrix Potter. Born in 1866, she enjoyed a country upbringing that brought her into close contact with nature and a multitude of pets including rabbits, mice and frogs. It was her pet rabbit, Peter that she name and created her first book after ‘The Tale of Peter Rabbit’, first being privately published in black and white in 1901. She went on to publish over 23 books and sold more than 150 million copies.

Heritage of the quintessential British country-side told through the tales of Peter Rabbit, is also believed to be the very first every patented soft toy in 1903, making it the oldest licensed character. He and his co-characters are increasingly in demand from tourists as the UK culture continues to attract allure. The licence then forms an ideal collection of high quality plush toys to stock from Baby Brands Direct, for both traditional nursery stores and gift shops.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

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The rabbits in Potter's stories are anthropomorphic and wear human clothes: Peter wears a jacket and shoes. Peter, his mother, Mrs. Josephine Rabbit, as well as his sisters, Flopsy, Mopsy, and Cotton-tail live in a rabbit hole that has a human kitchen, human furniture, as well as a shop where Mrs. Rabbit sells various items. Peter's relatives are Cousin Benjamin Bunny and Benjamin's father Mr. Benjamin Bunny. Many of the characters are available exclusively from wholesaler Baby Brands Direct including high quality licenced rattles, pull alongs, plush teddies and baby comforters.

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According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.