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Ryland Peters and Small work with the very best authors, photographers and stylists, producing a variety of outstanding journals for parents and grandparents to fill and treasure. One of the best-selling journals is the Mother and Toddler Journal which has already sold over 500,000 copies. All of journals distributed at Baby Brands Direct feature real cloth hard covers, multiple emotive and engaging images, tabbed sections for clear organisation, useful pockets for keepsakes and high quality paper.

Retailers can benefit from wholesale supply of these lines which are ideal baby gift products but also add on purchases for family members wanting to cherish, plan and record in a very unique way the moments of their child which will one day make for a precious gift to the baby itself. The pregnancy journal in particular provides expecting mothers with a means to document their nine month journey which may provide information for future pregnancies. The journal producer says, ‘We aim to capture, in words and pictures, those elements of life that give the greatest pleasure”.

This is a great page for retailers to grab a bargain! We run regular monthly promotions with feeding brand market share leaders Philips Avent and Tommee Tippee. To receive a copy of the forecasted promotional plan for these brands, please e-mail We also have margin maintenance schemes from brands such as Tiny Love, that offer a reduced trade price to ensure your margins stay protected i.e. the same, when competing with the ‘going consumer price’. You will also find fantastic deals on end of lines, flash manufacturer offers and category sales, making for a great way to capitalise on online and in-store traffic and sales.

All our trade sales discounts are available to registered Baby Brands Direct customers who will also receive e-mails on exclusive voucher code offers. Please also be sure to check our Promotions Page for amazing BOGOF style deals, money off and percentages off, all applied at checkout! Some of these great offers are funded by the manufactured to promote new lines and encourage increased range listing. Please take advantage of these exclusive great prices while they last! Finally, don’t forget to participate in our competitions for your chance to win FREE STOCK!

SALE Categories


With extensive experience in the industry, Baby Brands Direct is a nursery specialist who has always been striving to provide clients with both top rated baby products and top quality customer service. We pride ourselves in giving value to our customers. With each sale’s offer our clients have an exclusive access to high in demand and profit driven goods from bestselling items. With our ongoing deals you can mix and match items to drive higher margins and successful business growth.

At the heart of our wholesale business concept is providing our clients with unbeatable price points. With our all-inclusive sales category, you can view and make the most of trendy baby merchandise. You can also enhance your marketing efforts by providing your customers with similar promotions. Discover the following pages and check out our limited time sales offers!