Point of Sale
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Mums who do not want to expose their postnatal tummy when breastfeeding can feel safe in the knowledge that breastvest has got it covered! It is an item of maternity underwear that is held in place by specially lengthened straps, so that the vest sits just below a nursing bra, comfortably covering the postnatal tummy whilst offering a comfortable layer of support and modesty.

A revolutionary item of breastfeeding underwear and wholesale exclusive to Baby Brands Direct, the vest helps give mums more body confidence when feeding baby in public and makes any top a breastfeeding top. Created, designed, tested and approved by breastfeeding mums, the firm has sold over 50,000 units since it was founded in 2009, in the UK. The nursery brand has been propelled to fame with numerous celebrity endorsements, TV appearances and awards including Gold at the BizzieBaby and LovedByParents, for ‘best breastfeeding product’ on the market. The maternity wear essential stock for retailers has been quoted as the ‘quickest piece of clothing for breastfeeding’.


Point of sale is a simple marketing strategy that helps business bottom line and drives sales. Baby Brands Direct has been always assisting clients in growing their businesses. That is why, along with our partnering brands, we have put together a collection of sales material for you. Discover effective marketing tools like display stands, brands’ catalogues, window stickers, shelf wobblers, edges and headers as well as information leaflets. Accelerate your sales with our collection of bright, appealing designs to grab attention and increase awareness of brands and products. You can communicate clear and consistent messages that turn interest into a purchase. Point of sales gives value to your customers and enhances the shopping experience by adding visually interactive content.

Point of sales has been a very successful category ever since introduced on our website for both newcomers and senior retailers in the industry. We will continue upgrading our catalogue with the latest material that our partners offer and communicate with you effective practices that suit your business’ objectives.


Point of Sale Categories

The simple yet effective item of breastfeeding underwear is a must have for independent retailers to offer Mums and make them aware of. The item can help support breast feeding by subsiding self-conscious body image concerns, allows them to wear their favourite clothes rather than specific maternity wear and all at a very affordable price.

Sam Telfer, co-founder of breastvest comments on the supply chain, “Baby Brands Direct was our first choice of wholesaler to support our direct distribution to independent retailers so we were delighted when they shared our enthusiasm for the brand and our innovative product. We have every confidence that with their professional approach to business and strong commitment to customer service that they are the absolute right partner to help us take the Breastvest to the next level.”


Baby Brands Direct is a nursery distributor of premium profit related goods and premium service. Point of Sales is a key marketing technique for any business, regardless if you are an establishment or an online retailer. The baby industry is booming and it is really the customer driving it forward. Competition is fierce and that is why businesses should illustrate why clients should choose them instead of others.

Use the winning AIDA formula of Attention, Interest, Desire, and Action to get customers involved. You would certainly agree that visually appealing shelves are more likely to sell items when compared to a dilapidated or bland display shelf that’s in disarray. When a display shelf is colourful and organized, your customers are more likely to pick something up from it because they are confident that all the products here are new, clean and worth it. Together we can use the right signage to sign off many successful sales for you!