Bathtime Toys
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The Oball story began in 2001 when its concept was conceived by toy inventor David Silverglate and his wife, Suzanne. The idea of the patented material of the toy was to provide tactile, high performance fun. This is through having a toy ball full of finger holes making the object incredibly easy to catch, grasp and captivating to hold and in particular safe to throw. Shiny, smooth, flexible, durable and virtually indestructible the Oball makes for great early tactile development, inspiring creativity and play value.

Baby Brands Direct is the exclusive appointed distributor of the infant toy range to supply independent UK retailers. Owned by global toy giant KidsII, the range wholesaled has grown from a variety of balls, to now incorporating the dynamic material into toy products including cars, high chair spinners, peg toys and rattles. Most the products are suitable from birth, with others from 3months and strongly encourage baby’s grasping and reaching, leading to an enhanced understanding over its reflexes.

Bath time has grown in importance since parents have been on the constant look for effective ways to make the process enjoyable. Parents have also become busier than ever and highly concerned with child’s development. Retailers should be responsive to consumer demands and capitalise on parents’ needs. Baby Brands Direct assists departmental and independent stores and retailers by providing the best branded and quality toys available. As a leading wholesaler direct to trade we take pride in delivering dynamic brands including Tomy and Tommee Tippee and licensed character bath toys like: Thomas the Tank Engine. Discover our wholesale catalogue of: bath squinters, bath water temperature indicators, bath time activities and musical bath toys.

Bath time toys contribute hugely to the mounting billion toy industry. Indicating the fast moving and profit orientated goods is what we have done to deliver you safe, innovative and popular designs. Find what suits your business best and reap the benefit of the growing toy industry by simply enjoying our affordable price range.

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From its origins over 15 years ago to now being housed within the impressive portfolio of KidsII, the brand has experienced the benefits of an increase product range, manufacturing capacity and distribution network. The Oball products have been particularly successful and a sought after toy line in many day nurseries for their rich tactile sensory development properties. Fulling the critical need of toys to provide an intriguing physical form and texture, it invites them to touch, manipulate and experience them and in doing so discover their own self-awareness. A spokesperson from KidsII comments, “With a legacy of award-winning toy designs starting with the original, easy-to-grip classic, Oball now offers a full range of unique baby and toddler toys putting a dynamic spin on playtime.” 

Wholesaler Baby Brands Direct, exclusively supplies Oball toys to independent retailers in the pharmaceutical, nursery and gift industry as well as into the NHS and day care nurseries. The distinctive toys are unique and the only brand available that provides such dynamic play material to stimulate sensory awareness from birth. As baby becomes child the same range can help to regulate stress as the sensory play can be used to create rhythmical kinaesthetic movements such as twisting, stretching, squeezing helping to give feelings of calm. These are all important experiences for a child to develop their emotional well-being and ability to regulate their own feelings.


As an expert in wholesaling of baby products, Baby Brands Direct recognizes the dynamics of the baby and toddler industry. Our clients can quickly turn their order into a profit because they have exclusive access to accurate products descriptions, images and CVs files.

Our professionally organised directory includes the bestselling Munchkin Cupcake Squirts, designed to help motor skills. Nominated as a distributor for Tomy, we have added their Japanese expertise in innovative items like the floating Stack ‘n’ Play Lighthouse for you to choose from. You will also find the very high in demand musical toys and water temperature indicators. Retailers are introduced to brands that are committed to providing the most technologically current toys and exciting accessories on the market.