Travel, Car Seats & Outdoor
  • About
  • More Info
  • Awards
  • Resources

It’s motto, ‘For the Safest Start in Life’, is a bold testament of its commitment and confidence in its safety standards in manufacturing quality driven home safety solutions. In Dec 2013, NPD Data confirmed it was the UK’s number one brand in safety; this is no surprise given its spotless trading history dating back to its origins in 1988 and its proud portfolio consisting of over 60 awards for excellence in its quality nursery range.

Child safety specialists, Lindam provides practical, stylish home safety solutions in equal measures of safety, quality and value. Designed with toddler and parent in mind, the product range of safety solutions is said to be the broadest offering globally, delivering a comprehensive choice to child safety within categories: gates, play pens, bed guards, home proofing and travel accessories. The company's commitment to design, quality (tested to UK, Europe and US standards), product development and affordable pricing make it a must have brand for multi award winning wholesaler Baby Brands Direct to exclusively distribute to the independent nursery trade.

From a complete indoor baby’s and toddler’s gear to a complete outdoor kit of travel equipment, bags and outdoors essentials. Baby Brands Direct wholesales high rated items like travel and safety mirrors, car & pram seat inserts, baby carries, sunglasses, car window sun shades, pram & stroller accessories, baby & child reins, tents, paddling pools & play pens, car travel accessories, changing bags, kids bags and purses.

Our partner suppliers are well-known industry leaders with reputations standing for innovative and quality driven companies. Retailers have trusted our extensive merchandise while enjoying high profits and positive customers’ feedbacks. The following pages represent you with the latest trendy goods in a diverse range of designs, colours and sizes to suit parents’ lifestyles preferences. With our quick ordering process and fantastic price points, you can also tap into the growing industry sector, offering your clients a competitive product’ assortment along with quality and value. Follow the latest trends leveraging favourite children’s TV shows characters to attract customers’ attention and turn their interest into a purchase.


Travel, Car Seats & Outdoor Categories

Statics available on the importance of child safety can be quite daunting, including that accidents are the single biggest killer of children in the UK and that nearly half of accidents that involve taking a child to hospital occur at home. Whilst safety products do not replace supervision, they can certain aid in creating a much safer environment. Retailers should be sure to point out features of equipment such as safety gates in the basic provision of babies and toddlers falling down stairs or preventing them reaching unsafe destinations. Similarly, nightlights can ensure children avoid tripping or bumping into things at night.

Matthew Toulson, General Manager at Lindam comments, “We are very excited to be working with Baby Brands Direct as our preferred supplier into the UK independent market since 2011. Their reputation and excellent customer service, coupled with Lindam’s position as the UK’s number 1 home safety brand, creates an extremely strong partnership which will undoubtedly drive continued growth in the UK and European market.


As a business to business dealer, we have made sure our selection comprises of functional and favourite baby products of all time. We have also strictly selected safe and reliable goods that parents trust and therefore buy into. Discover award-winning brands like Lindam, Munchkin, JJ Cole and many other experts in the baby industry. Browse our catalogue and find the Babymoov Anti UV umbrella protecting children from the sun and the rain or Tomy’s 3 in 1 carrier, allowing baby to sit forwards and backwards and even in back pack mode.

Baby Brands Direct is a worldwide distributor who gives you an access to stock that often retailers cannot find locally. With the dynamics of the industry, retailers can enjoy drop shipping services, free to use and professionally organised products’ descriptions, images and CVs files.