Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products. Supporting the principle of innovation the Company has invested in over 100 patents, transforming mundane products into clever solutions. Key successes are the ‘Click Lock Cups’ that feature a secure lid for leak proofing that allows parents to see, hear and feel assured the product is correctly closed and ‘White Hot’ technology that alerts parents if an item or environment is too hot for baby including bath water, food and cars.
Munchkin knows ‘it’s the little things’ in a parent’s life that often make the biggest difference and their successful approach has led to them being recognised with over 120 nursery awards and a turnover in excess of $300mn. It works exclusively with wholesaler Baby Brands Direct to distribute its products to the independent sector carrying over 120 products in stock over infant categories: teething, feeding equipment, bath toys, hygiene and travel accessories.
As an online specialist and a wholesale distributor, Baby Brands Direct, prides itself on its diverse range of bouncers, rockers, take along swings, cradle swings and door bouncers. We made up a list of the bestselling brands like Fisher-Price, Tiny Love, Comfort and Harmony, Babymoov, East Coast and Bright Starts to allow our clients to stock the best items for their target audience. From simplistic to sophisticated designs equipped with bells and toys, you can discover the latest developments, trendy colours and shapes.
Our suppliers pay a great attention to introduce the most innovative, compact and clever designs and we make sure you get them at the best wholesale prices. Stock management is made easy from having the fastest selling items in one place, to a convenient ordering process and reliable global delivery. Retailers also have access to professionally written products’ features and care instructions along with image footage for an immediate commercial use.
In 2010 Munchkin acquired Lindam, the number 1 safety brand, in order to support two strategic objectives for the Company. Steven B. Dunn, chairman and CEO, Munchkin, Inc. said at the time, "First, this transaction instantly provides a substantial footprint in Europe from which we can accelerate the growing international distribution of our existing portfolio. Second, it allows Munchkin to quickly enter the large U.S. infant and pet safety gate category with an award-winning European line. This is an excellent strategic addition for Munchkin given the complementary nature of the two companies' product portfolios."
Baby Brands Direct Matthew Toulson, General Manager for Munchkin UK said, “We are very excited to be working with Baby Brands Direct as our preferred supplier into the UK independent market of pharmacies, gift and baby and nursery specialists. Their experience, reputation and excellent customer service coupled with our aggressive growth plans into the UK and European market creates an extremely strong partnership”.
Being an informative retailer has grown in importance. Presently, parents have the access to information and they like to make an informative choice. Baby Brands Direct strives to provide you with knowledge that gives value to your end-users. For instance, the bouncers assist in the development process by getting babies used to standing upright on two legs. A baby bouncer and swinger aid in calming babies down or simply allowing babies to observe their surroundings. Baby bouncers, swingers and door jumpers keep the little ones entertained and give parents a rest. The main features of a baby swing are comfort, safety and soft moves.
According to recent reviews on bouncers and swings, moves are the prime buying stimuli for parents because those baby products really replicate real people motions. To find out more about the technical specifications and functionality of each item, discover the following products’ listings.