Changing & Potty Training
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Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products. Supporting the principle of innovation the Company has invested in over 100 patents, transforming mundane products into clever solutions. Key successes are the ‘Click Lock Cups’ that feature a secure lid for leak proofing that allows parents to see, hear and feel assured the product is correctly closed and ‘White Hot’ technology that alerts parents if an item or environment is too hot for baby including bath water, food and cars.

Munchkin knows ‘it’s the little things’ in a parent’s life that often make the biggest difference and their successful approach has led to them being recognised with over 120 nursery awards and a turnover in excess of $300mn. It works exclusively with wholesaler Baby Brands Direct to distribute its products to the independent sector carrying over 120 products in stock over infant categories: teething, feeding equipment, bath toys, hygiene and travel accessories.

As a nappy disposal and potty training supplier, Baby Brands Direct is a source for independent store owners and retailers who are after the best waste disposal products for their customers' children. We are a leading wholesaler to the nursery industry and offer retailers the best brands in baby care such as Munchkin, whose nappy disposal system and refill bag products are designed to make parents lives easier. Munchkin's Nappy Disposal Systems and Refill Bags are a solution to discarding dirty nappies in a quick and hygienic way, and are cost effective if bought in bulk. With a convenient Munchkin Secure Comfort Potty Seat that is easy to clean, comfortable, and fits most standard toilet seats, retailers can stock for a variety of clientele.

Changing & Potty Training Categories

In 2010 Munchkin acquired Lindam, the number 1 safety brand, in order to support two strategic objectives for the Company. Steven B. Dunn, chairman and CEO, Munchkin, Inc. said at the time, "First, this transaction instantly provides a substantial footprint in Europe from which we can accelerate the growing international distribution of our existing portfolio.  Second, it allows Munchkin to quickly enter the large U.S. infant and pet safety gate category with an award-winning European line.  This is an excellent strategic addition for Munchkin given the complementary nature of the two companies' product portfolios."

Baby Brands Direct Matthew Toulson, General Manager for Munchkin UK said, “We are very excited to be working with Baby Brands Direct as our preferred supplier into the UK independent market of pharmacies, gift and baby and nursery specialists. Their experience, reputation and excellent customer service coupled with our aggressive growth plans into the UK and European market creates an extremely strong partnership”.
 

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As a disinfectant supplier, Baby Brands Direct presents you the latest trends and developments in the market. Not only are our changing mats designed with comfort in mind, but we offer a range of designs and colours to choose from, including a changing mat printed with the iconic Tiny Tatty Teddy and 101 Dalmatians complete with a striking paw print border. Our nappy disposal systems provide a convenient, hygienic and cost efficient alternative.

Browse through our selection of innovative potties, from odourless to comfort orientated, to colourful designs and we will guarantee a great wholesale price. We have brought together products from some of the biggest brands in the world, bringing to you seats that eliminate odour and carry some of children’s most loved characters.