Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products. Supporting the principle of innovation the Company has invested in over 100 patents, transforming mundane products into clever solutions. Key successes are the ‘Click Lock Cups’ that feature a secure lid for leak proofing that allows parents to see, hear and feel assured the product is correctly closed and ‘White Hot’ technology that alerts parents if an item or environment is too hot for baby including bath water, food and cars.
Munchkin knows ‘it’s the little things’ in a parent’s life that often make the biggest difference and their successful approach has led to them being recognised with over 120 nursery awards and a turnover in excess of $300mn. It works exclusively with wholesaler Baby Brands Direct to distribute its products to the independent sector carrying over 120 products in stock over infant categories: teething, feeding equipment, bath toys, hygiene and travel accessories.
In 2010 Munchkin acquired Lindam, the number 1 safety brand, in order to support two strategic objectives for the Company. Steven B. Dunn, chairman and CEO, Munchkin, Inc. said at the time, "First, this transaction instantly provides a substantial footprint in Europe from which we can accelerate the growing international distribution of our existing portfolio. Second, it allows Munchkin to quickly enter the large U.S. infant and pet safety gate category with an award-winning European line. This is an excellent strategic addition for Munchkin given the complementary nature of the two companies' product portfolios."
Baby Brands Direct Matthew Toulson, General Manager for Munchkin UK said, “We are very excited to be working with Baby Brands Direct as our preferred supplier into the UK independent market of pharmacies, gift and baby and nursery specialists. Their experience, reputation and excellent customer service coupled with our aggressive growth plans into the UK and European market creates an extremely strong partnership”.
With extensive experience in the industry, Baby Brands Direct is a nursery specialist who has always been striving to provide clients with both top rated baby products and top quality customer service. We pride ourselves in giving value to our customers. With each sale’s offer our clients have an exclusive access to high in demand and profit driven goods from bestselling items. With our ongoing deals you can mix and match items to drive higher margins and successful business growth.
At the heart of our wholesale business concept is providing our clients with unbeatable price points. With our all-inclusive sales category, you can view and make the most of trendy baby merchandise. You can also enhance your marketing efforts by providing your customers with similar promotions. Discover the following pages and check out our limited time sales offers!