Travel, Car Seats & Outdoor
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Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products. Supporting the principle of innovation the Company has invested in over 100 patents, transforming mundane products into clever solutions. Key successes are the ‘Click Lock Cups’ that feature a secure lid for leak proofing that allows parents to see, hear and feel assured the product is correctly closed and ‘White Hot’ technology that alerts parents if an item or environment is too hot for baby including bath water, food and cars.

Munchkin knows ‘it’s the little things’ in a parent’s life that often make the biggest difference and their successful approach has led to them being recognised with over 120 nursery awards and a turnover in excess of $300mn. It works exclusively with wholesaler Baby Brands Direct to distribute its products to the independent sector carrying over 120 products in stock over infant categories: teething, feeding equipment, bath toys, hygiene and travel accessories.

From a complete indoor baby’s and toddler’s gear to a complete outdoor kit of travel equipment, bags and outdoors essentials. Baby Brands Direct wholesales high rated items like travel and safety mirrors, car & pram seat inserts, baby carries, sunglasses, car window sun shades, pram & stroller accessories, baby & child reins, tents, paddling pools & play pens, car travel accessories, changing bags, kids bags and purses.

Our partner suppliers are well-known industry leaders with reputations standing for innovative and quality driven companies. Retailers have trusted our extensive merchandise while enjoying high profits and positive customers’ feedbacks. The following pages represent you with the latest trendy goods in a diverse range of designs, colours and sizes to suit parents’ lifestyles preferences. With our quick ordering process and fantastic price points, you can also tap into the growing industry sector, offering your clients a competitive product’ assortment along with quality and value. Follow the latest trends leveraging favourite children’s TV shows characters to attract customers’ attention and turn their interest into a purchase.


Travel, Car Seats & Outdoor Categories

In 2010 Munchkin acquired Lindam, the number 1 safety brand, in order to support two strategic objectives for the Company. Steven B. Dunn, chairman and CEO, Munchkin, Inc. said at the time, "First, this transaction instantly provides a substantial footprint in Europe from which we can accelerate the growing international distribution of our existing portfolio.  Second, it allows Munchkin to quickly enter the large U.S. infant and pet safety gate category with an award-winning European line.  This is an excellent strategic addition for Munchkin given the complementary nature of the two companies' product portfolios."

Baby Brands Direct Matthew Toulson, General Manager for Munchkin UK said, “We are very excited to be working with Baby Brands Direct as our preferred supplier into the UK independent market of pharmacies, gift and baby and nursery specialists. Their experience, reputation and excellent customer service coupled with our aggressive growth plans into the UK and European market creates an extremely strong partnership”.


As a business to business dealer, we have made sure our selection comprises of functional and favourite baby products of all time. We have also strictly selected safe and reliable goods that parents trust and therefore buy into. Discover award-winning brands like Lindam, Munchkin, JJ Cole and many other experts in the baby industry. Browse our catalogue and find the Babymoov Anti UV umbrella protecting children from the sun and the rain or Tomy’s 3 in 1 carrier, allowing baby to sit forwards and backwards and even in back pack mode.

Baby Brands Direct is a worldwide distributor who gives you an access to stock that often retailers cannot find locally. With the dynamics of the industry, retailers can enjoy drop shipping services, free to use and professionally organised products’ descriptions, images and CVs files.