Boosters, Seats & Highchairs
  • About
  • More Info
  • Awards
  • Resources

Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products. Supporting the principle of innovation the Company has invested in over 100 patents, transforming mundane products into clever solutions. Key successes are the ‘Click Lock Cups’ that feature a secure lid for leak proofing that allows parents to see, hear and feel assured the product is correctly closed and ‘White Hot’ technology that alerts parents if an item or environment is too hot for baby including bath water, food and cars.

Munchkin knows ‘it’s the little things’ in a parent’s life that often make the biggest difference and their successful approach has led to them being recognised with over 120 nursery awards and a turnover in excess of $300mn. It works exclusively with wholesaler Baby Brands Direct to distribute its products to the independent sector carrying over 120 products in stock over infant categories: teething, feeding equipment, bath toys, hygiene and travel accessories.

Seats for babies, whether they are for eating in, playing in, or just simply sitting in, are a vital part of the learning and developing process. They are essential buys for every parent with a young child, from the booster seat in the car to the highchair in the kitchen. Choose from a variety of brands and products, including booster seats from Munchkin and Babymoov, and high chairs from East Coast and Tiny Tatty Teddy. Baby Brands Direct offers fantastic wholesale prices on all of these items.

Our clients are delighted with our stylish solutions that fit any home décor. Discover eye-catching, functional and safe range of bestselling baby seating products. You can now become a retailer of the top rated highchairs and boosters by industry experts, critics and most importantly parents. Versatility in shape, colour scheme and sizes allow every retailer to provide customers with items that fit their clients’ lifestyles and preferences.



Boosters, Seats & Highchairs Categories

In 2010 Munchkin acquired Lindam, the number 1 safety brand, in order to support two strategic objectives for the Company. Steven B. Dunn, chairman and CEO, Munchkin, Inc. said at the time, "First, this transaction instantly provides a substantial footprint in Europe from which we can accelerate the growing international distribution of our existing portfolio.  Second, it allows Munchkin to quickly enter the large U.S. infant and pet safety gate category with an award-winning European line.  This is an excellent strategic addition for Munchkin given the complementary nature of the two companies' product portfolios."

Baby Brands Direct Matthew Toulson, General Manager for Munchkin UK said, “We are very excited to be working with Baby Brands Direct as our preferred supplier into the UK independent market of pharmacies, gift and baby and nursery specialists. Their experience, reputation and excellent customer service coupled with our aggressive growth plans into the UK and European market creates an extremely strong partnership”.


It is important to understand what makes a good booster, a seat or a high chair. Surely quality and safety play a crucial role. Yet it is all about meeting clients’ needs.

Reviews show that parents often jump into buying an item that simply does not fit their indoor spaces. Offering a variety to you means you are offering a variety of choice to your clients. Baby Brands Direct understands that retailers value their clients and strive to assist them in making the right choice when it comes to making the right purchase. Our high-end selection suits even the fussiest styles’ preferences. From boosters and baby seats, to height adjustable and reclining highchairs we also have highchair accessories like cushions and inserts. To make the seating an interactive process, you can also stock from our fantastic ideas of trendy high chair toys.